Job description
About The Role
Espresa has a vision to make a better workplace, and that starts with our own company. We’re on a mission to personalize benefits so that all employees feel valued, and we know that means we must value our people.
The Growth Marketing manager is responsible for creating, optimizing, and executing integrated marketing campaigns to drive awareness, engagement, and pipeline growth across the buyer journey. This role blends content strategy, SEO, digital execution, and lifecycle marketing with a key focus on sales and customer enablement to support GTM teams with the messaging, content, and tools needed to convert and retain customers.
You’ll thrive in this role if you’re equal parts creative and analytical, skilled in B2B or SaaS marketing, and energized by building high-performing assets that move prospects through the funnel.
Campaign & Content Execution
- Lead development of campaign assets across email, web, and digital (landing pages, ads, nurture sequences)
- Translate GTM strategy into compelling, conversion-oriented marketing materials
- Manage campaign timelines, launch execution, and performance reviews
- Design lightweight visual content and edit video for campaign needs (Canva, Adobe)
SEO & Website Optimization
- Collaborate with Marketing Ops to improve SEO, web structure, and site performance
- Create and optimize landing pages to support inbound and nurture initiatives
Email & Lifecycle Marketing
- Develop and manage nurture tracks that support onboarding, upsell, and re-engagement
- Partner with Automation to execute and test email journeys in Pardot
- Collaborate with Sales and CS on customer lifecycle messaging
Sales & Customer Enablement
- Produce campaign kits, one-pagers, and demo follow-up content
- Support onboarding material, renewal communications, and customer education content
- Ensure alignment between marketing campaigns and sales processes
Cross-Functional Collaboration
- Coordinate with RevOps, Automation, and Product to tag, launch, and track campaigns
- Align closely with Content Marketing Specialist on campaign messaging and delivery
- Partner with Enablement and Sales to tailor marketing outputs by segment or persona
Core Tools & Platforms
- WordPress (page builds and content updates)
- Pardot (email nurture and segmentation execution)
- GA4, Google Search Console, SEMrush
- Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere)
- Salesforce (user-level)
- Asana or equivalent project management tool
Experience & Competencies
- 2–4 years in B2B or SaaS digital marketing (content, SEO, email, web)
- Strong experience supporting GTM teams through enablement content and messaging
- Proven ability to drive results through campaigns and lifecycle programs
- Understanding of SEO fundamentals and ability to apply keyword insights
- Strong project management and cross-functional communication skills
Nice-to-Haves
- Experience in HR Tech, consulting, or regulated industries
- Familiarity with CRO (conversion rate optimization) best practices
- Video production or editing experience
- Exposure to PLG or customer marketing approaches
We are an equal-opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status.
For U.S. Based Candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.
We are committed to providing reasonable accommodations to applicants with disabilities.
