Job description
Please note that candidates must currently live in the following states; DC, Florida, Illinois, Indiana, Massachusetts, Maryland, Michigan, Minnesota, North Carolina, New York, Pennsylvania, Texas, Virginia, Washington, Wisconsin
Job Overview:
As a Growth Marketing Specialist, you will be a key individual contributor responsible for driving customer acquisition and top-of-funnel growth for Civis Analytics’ products. In this role, you will create, execute, and optimize marketing campaigns focused on building awareness, generating leads, and accelerating the adoption of our platform and services. This is a unique opportunity to make an outsized impact in an innovative company that blends data science services, AI, and a powerful analytics platform serving the world of public good.
Key responsibilities
In 2025, we’ll be launching a series of highly differentiating analytics and AI and product features, creating major opportunities to expand our reach and drive growth. We’re looking for a hands-on, highly self-driven individual to plan and execute marketing strategies that fuel customer acquisition, optimize the buyer journey, and amplify our brand’s visibility.
Here are the key responsibilities:
- Campaign Management: Lead the development and execution of growth marketing campaigns aligned with our 2025 product launches and strategic initiatives. Build multichannel campaigns across digital, email, paid digital, webinars, and events. Test and optimize creative, messaging, and targeting to maximize performance.
- SEO & Conversion Optimization: Own and execute our SEO strategy—optimizing site layout, structure, and performance to increase qualified inbound traffic and drive lead generation.
- Marketing Analytics & Reporting: Analyze campaign effectiveness and growth KPIs. Report on lead generation, channel performance, and pipeline contribution to ensure data-driven decision making.
- Utilize AI Effectively: Evaluate, select, and effectively utilize AI-powered marketing tools (e.g., for content creation, analytics, automation) to enhance campaign performance and team efficiency.
Required Skills & Experience
- Growth Marketing Expertise: 3+ years of experience in growth, digital, or demand generation marketing roles, particularly within B2B SaaS environments.
- Data-Driven Mindset: Ability to design, run, and optimize campaigns based on robust measurement.
- Content Development Expertise: Ability to create and optimize content across the buyer journey that drives acquisition and conversion.
- SEO: Experience managing overall site SEO.
- Technical Skills: Familiarity with marketing automation platforms (Pardot, HubSpot), CRM tools (Salesforce), and website management systems (Webflow).
- AI Experimentation: Has successfully used AI in growth marketing.
Preferred Qualifications
- Hands-on Paid Media Management: Experience managing paid campaigns across search, social, and display.
- Conversion Rate Optimization (CRO) Experience: Ability to create and test hypotheses that improve lead capture and sales conversion.
- Tools: Experience with Webflow, Pardot, Salesforce, Google Analytics.
- Understanding of the Data & Analytics Industry: Knowledge of the needs and challenges faced by data science and analytics practitioners.
- Content Development: Business software writing and distribution on digital platforms.
You Should Apply If:
- You’re a hands-on marketer who thrives on owning campaigns from idea to execution.
- You’re data-driven, curious, and motivated to drive real impact in the public good space.
- You have experience marketing technical products and enjoy working independently.
- A 6-month, full-time contract with benefits fits your current goals and availability.
You Should Not Apply If:
- You prefer high structure, large teams, or roles focused only on strategy.
- You’re uncomfortable working in fast-paced, high-autonomy environments.
- You lack experience with campaign execution or technical product marketing.
- A 6-month, full-time contract doesn’t align with your needs right now.
Salary: 68,000-71,000 annually, depending on location.
Civis embraces the individuality of our employees and we celebrate each other’s differences. Our products, services, and culture benefit from and thrive on the unique perspectives brought by each person in our Civis community. We’re proud to be an equal opportunity workplace, and we are committed to equal employment opportunity regardless of race, age, sex, color, ancestry, religion, national origin, sexual orientation, gender identity, citizenship, marital status, disability, or Veteran status. If you have a disability or special need that requires accommodation, please contact [email protected]
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States.
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