Job description
GTM Sales Executive (Japan)
Location: Japan (Remote or Tokyo-based)
Department: Sales
Reports to: CEO
About HitPay
HitPay is a full-stack payments infrastructure platform for SMBs across Asia-Pacific. Backed by Y Combinator and leading global investors, we provide online and in-person payment solutions that unify cards, bank transfers, e-wallets, BNPL, and real-time payment methods. We’re growing fast, and Japan is one of our next focus markets.
Role Summary
We are looking for a strategic and entrepreneurial GTM Sales Executive to lead our entry into the Japanese SMB market. This role is critical in finding Product-Market Fit (PMF) in the POS and in-person payments segment for SMBs. You will be responsible for shaping our early market presence, validating use cases, acquiring initial customers, and influencing product localisation.
Responsibilities
Market Validation & Customer Discovery: Conduct discovery calls, merchant interviews, and market research to understand payment pain points in Japan’s POS SMB segment.
Sales Execution: Identify, engage, and close early customers. Execute outbound and inbound sales motions. Demonstrate HitPay’s in-person payment solutions (QR, terminal, soundbox).
Partnerships: Work closely with local ISVs, resellers, and payment partners to expand distribution.
Go-to-Market Strategy: Define early sales playbooks, pricing feedback, and merchant acquisition tactics. Work cross-functionally with Product and Engineering teams.
Localization Feedback: Share insights with Product to refine terminal flows, language support, integrations, and payment methods required in Japan.
Pipeline Ownership: Build and maintain a healthy sales pipeline using CRM tools.
Reporting: Track key metrics — lead to close, CAC, merchant feedback — and share with leadership.
Requirements
4–7 years of experience in B2B sales or GTM roles at SMB SaaS or Payments companies in Japan
Proven track record of launching or growing new products in a market (ideally post-Series A/B startups)
Strong knowledge of the Japanese SMB ecosystem — especially in sectors like food & beverage, beauty, retail, or pop-up vendors
Fluent in Japanese and English
Experience with POS hardware, payment terminals, QR payments, or integrated commerce platforms is a plus
Comfortable working independently and collaboratively in a fast-paced environment
Strong communicator, with a bias toward action and experimentation
Why Join Us?
Shape the entry strategy and product-market fit in Japan
Be the face of HitPay for Japanese merchants and partners
Work closely with the leadership team
Competitive base + performance incentives + equity
Backed by Y Combinator, Tiger Global, HOF Capital, and GFC
