Job description
About Us
Sleep Doctor is the sleep health company on a mission to help an increasingly tired world live healthier, happier, and thriving lives through the revitalizing power of sleep. Sleep Doctor meticulously creates and curates scientifically backed direct-to-consumer sleep product essentials that solve sleep challenges and improve well-being. Founded by Dr. Michael Breus in 2008, Sleep Doctor, through its family of sites and brands (SleepDoctor.com, SleepFoundation.org, SleepApnea.org), empowers millions of consumers annually to better understand the science of their sleep, make informed product decisions, and build health-transforming sleep habits. To learn more about Sleep Doctor, visit SleepDoctor.com.
Are you a visionary analytics leader who thrives on turning complex data into business breakthroughs? At Sleep Doctor, we’re looking for a Head of Analytics to lead our analytics effort and shape the future of how millions of consumers improve their lives and health with better sleep.
This high-impact role will drive our business-facing and corporate analytics strategy—powering performance marketing, brand investment, product innovation, SEO/SEM, CRM, and user engagement. As a strategic thought partner to our C-suite (on the core operational leadership team for both our performance marketing and sleep care businesses), you’ll bring insights to life and enable smarter, faster decision-making across the company.
The Head of Analytics plays a critical role in driving the company’s overall growth strategy. Key responsibilities include supporting foundational operational and financial reporting, delivering data-driven insights to support decision-making, leading performance and brand marketing analytics, and monitoring operational performance against strategic goals. The Head of Analytics acts as a strategic partner to senior leadership, providing guidance on business performance trends, growth opportunities and resource optimization. Additionally, they lead and mentor the Analytics team, collaborate with cross-functional departments to evaluate the impact of strategic and tactical initiatives. The role requires strong analytical acumen, leadership, business judgement, and the ability to navigate a fast-paced, high-growth environment typical of fintech.
At Sleep Doctor, we pride ourselves on fostering an inclusive, collaborative culture where innovation, ownership, and continuous learning are at the heart of what we do. Join us in making financial advice more accessible and actionable for everyone!
What You’ll Do
Strategic Business Partnership and Collaboration:
Act as key advisor to the CEO, CFO and core operational teams (e.g., GMs and CMO), delivering actionable insights into business drivers, risks and performance trends. Create cross functional partnerships to evaluate initiatives, build models and measurement plans, and inform decisions around growth strategies, product features, and go-to-market campaigns. Translate analysis into strategic recommendations that shape company direction.
Marketing & Brand Analytics
Lead analytics for performance marketing and brand investment, including cross-channel attribution, ROAS measurement, and media max modeling. Inform marketing optimization and strategic alignment across paid and organic acquisition, including SEO, SEM, and CRM channels.
Experimentation & Product Analytics
Partner with GMs, Product and Engineering teams to support AB testing, feature evaluation, and user segmentation. Translate behavioral insights into product hypotheses that improve user engagement and monetization.
Performance Monitoring:Reporting & Analytics:
Develop and monitor KPIs to assess corporate and business-level health. Deliver timely, accurate and actionable reporting to senior leadership, highlighting key trends, risks and areas for improvement.
Team Leadership & Development:
Lead and mentor a high-performing Data Analytics team, fostering an environment of collaboration, growth, and excellence. Ensure the team delivers robust analysis and modeling to support business decisions.
What We Are Looking For
Bachelor’s degree in related quantitative fields from a rigorous academic program. Engineering, Math, Physics, Finance, or Economics strongly preferred
10+ years of experience in high-intensity, high-accountability environments such as a high-growth startup, private equity, investment banking, or management consulting
Proven track record of partnering with senior executives to drive growth, marketing effectiveness, and product strategy through data
Hands-on experience with marketing analytics, attribution models, cohort analysis, and LTV-to-CAC frameworks
Deep understanding of digital marketing metrics, SEO KPIs, and user acquisition funnel analytics
Demonstrated ability to build, lead, and develop high-performing teams in dynamic fast-moving organizations
Proven ability to partner with C-level executives and provide strategic analytical insights and support
Exceptional communication and presentation skills, with the ability to translate complex data into actionable insights for diverse stakeholders, including board members,
Proficiency in modern analytical systems and tools (e.g., SQL, Python, Looker / Tableau,etc.).
Highly analytical and intellectually curious, with a bias for action and comfort operating in ambiguity and change
Compensation Range
Base Salary Range: $68,000-75,000 annually. Note that final compensation is subject to the candidate’s specific qualifications and location, as well as the needs of the company. This position is eligible to
The Company currently provides medical, vision, and dental insurance and 100% of the employee medical, vision, and dental premiums covered by the Company. There is an option to participate in both a medical FSA and dependent care FSA. We offer a 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary. There is a company paid life-insurance policy, and the option to participate in a voluntary pet-insurance policy. You will be eligible for Paid Time Off in accordance with the company’s policies. Our Seattle-based employees will receive commuter benefits.
Sleep Doctor is committed to bringing together individuals from diverse backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive and be their authentic self, feel a sense of community, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants.
