Job description
About Us
Sleep Doctor is the sleep health company on a mission to help an increasingly tired world live healthier, happier, and thriving lives through the revitalizing power of sleep. Sleep Doctor meticulously creates and curates scientifically backed direct-to-consumer sleep product essentials that solve sleep challenges and improve well-being. Founded by Dr. Michael Breus in 2008, Sleep Doctor, through its family of sites and brands (SleepDoctor.com, SleepFoundation.org, SleepApnea.org), empowers millions of consumers annually to better understand the science of their sleep, make informed product decisions, and build health-transforming sleep habits. To learn more about Sleep Doctor, visit SleepDoctor.com.
About the Role
As the Senior Manager of Integrated Marketing, you will own the strategy, planning, and execution of fully integrated, cross-channel marketing campaigns that bring the Sleep Doctor brand to life. You’ll serve as the connective tissue between creative, media, content, and channel teams to ensure campaign consistency and maximize impact. This role requires a unique blend of strategic thinking, operational rigor, and creative instinct, with the ability to manage multiple workstreams and stakeholders across a dynamic organization.
This position reports to Sleep Doctor’s SVP of Marketing will be based out of our Seattle office or will be a remote position.
What You’ll Do
Campaign Strategy & Development
- Lead the creation and execution of 360° integrated marketing campaigns for paid media, product launches, brand initiatives, and seasonal activations.
- Collaborate cross-functionally with creative, media, content, product, and ecommerce teams to deliver unified messaging across paid, owned, and earned channels.
- Serve as the internal lead for campaign planning, helping translate brand and business objectives into actionable briefs and timelines.
- Stay ahead of cultural trends, competitor campaigns, and market shifts to inform strategic direction and identify new opportunities.
Project Management & Execution
- Oversee day-to-day execution of campaigns across digital, social, influencer, PR, email, and experiential, ensuring delivery on time and on brand.
- Manage internal workflows and campaign calendars to coordinate multi-channel launches and initiatives.
- Track KPIs and performance metrics in partnership with analytics to evaluate campaign effectiveness and drive continuous improvement.
Stakeholder Alignment & Internal Advocacy
- Proactively advocate for marketing needs within broader company initiatives and roadmaps, ensuring integrated marketing has a seat at the table early in planning processes.
- Facilitate alignment through strategic planning sessions, cross-team working groups, and campaign kickoff meetings, translating diverse inputs into cohesive campaign strategies.
- Represent the voice of the customer and brand internally, helping shape product roadmaps, content priorities, and promotional strategies that reflect evolving consumer insights.
What We Are Looking For
- 7+ years of experience in brand or integrated marketing roles, preferably in consumer products, wellness, health, or retail.
- Demonstrated success in developing and executing multi-channel campaigns across paid, owned, and earned media.
- Strong analytical orientation; proven ability to use data to inform decisions and optimize campaign performance.
- Exceptional project management skills with the ability to drive large-scale initiatives from concept to execution.
- Highly collaborative with strong interpersonal, written, and verbal communication skills.
- Experience working with agencies and managing external partners.
- Proficiency in performance marketing tools such as Google Ads, Meta Ads Manager, Google Analytics (GA4), Rockerbox and campaign planning tools like Asana or Notion.
- Actively uses AI-powered tools for some or all core workstreams such as creative testing, budget optimization, workflow efficiency, etc.
Who We Are
- We play an important role in the health & wellness decisions of our audiences, and it’s a responsibility we don’t take lightly. We invest thoughtfully to provide the most expert-driven, audience-first experience
- We embody rapid, sustainable growth. Run into a challenge or a new opportunity? Everyone on the team rolls up their sleeves and digs in
- We’re going to push you to ask big questions and find bold answers. Everyone has a seat at the table, regardless of their title or job description
- In Seattle, our positions adopt a hybrid model, recognizing the importance of in-person collaboration and remote work. Our newly renovated-office remains open five days a week to those who thrive in a traditional office-environment.
- We love a good celebration! We enjoy what we do because of who we do it with, and take time to celebrate every win – whether ours or a teammate’s
Compensation Range
$110,000 - $150,000. Note that final compensation is subject to the candidate’s specific qualifications and location, as well as the needs of the company. This position is eligible to participate in the company’s bonus program.
The Company currently provides medical, vision, and dental insurance and 100% of the employee medical, vision, and dental premiums covered by the Company. There is an option to participate in both a medical FSA and dependent care FSA. We offer a 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary. There is a company paid life-insurance policy, and the option to participate in a voluntary pet-insurance policy. You will be eligible for Paid Time Off in accordance with the company’s policies. Our Seattle-based employees will receive commuter benefits.
Sleep Doctor is committed to bringing together individuals from diverse backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive and be their authentic self, feel a sense of community, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants.
