Summary
The job is for a Head of Global Marketing in a crypto company with over $6.8B under management. The role requires strategic planning, team management, and experience in the finance industry, preferably in asset management marketing. Responsibilities include developing marketing strategies, mentoring a marketing team, and conducting market research.
Requirements
- At least 8+ years of experience in the finance industry, preferably in asset management marketing
- Proven track record of success in developing and executing impactful marketing strategies
- Experience finding differentiated and scalable solutions in the industry
- Global business experience with strong industry connections and credibility
- Experience building and managing teams across marketing specialties
- Data-driven approach to decision-making and campaign optimization
- Exceptional leadership and team management skills
- Ability to quickly grasp complex concepts and stay ahead of industry trends
Responsibilities
- Develop and execute our global marketing strategy
- Drive marketing strategy and develop strategic marketing plans
- Develop and execute a cohesive brand strategy globally
- Partner with distribution and leadership to define go-to-market strategy
- Conduct market research and competitor analysis to identify industry trends and opportunities
