Head of Product Marketing

at Sweed POS
  • Remote - Worldwide

Remote

Marketing

Director

Job description

Hi there!

We’re SweedPos , a product-driven startup building an all-in-one cannabis retail platform. We’re on the lookout for a Head of Product Marketing to join our team remotely and help us scale and optimize our platform.

About Us

At Sweed, we’re reimagining how cannabis retailers operate. Our enterprise-grade platform combines POS, eCommerce, Marketing, Analytics and Inventory Management into a single, seamless solution—eliminating the need for multiple third-party tools.

We believe in simplicity, efficiency, and innovation. That’s why we build for scalability and performance, making life easier for cannabis retailers while driving real business growth.

Why We’re Doing This

At Sweed, we believe in the medicinal potential of cannabis. It has been shown to help with chronic pain, anxiety, depression, and many other conditions. Despite the lingering stigma, we see cannabis as a powerful tool for improving lives.

The industry is evolving rapidly, and we’re here to drive that transformation—making cannabis retail more efficient, accessible, and customer-friendly.

Where We Are Now

We’ve been on the market for 6 years, continuously growing and refining our product.

Our focus is on earning customer trust, which means constantly improving our delivery processes and rolling out new features. At the same time, we navigate the complex legal landscape of the cannabis industry, ensuring our platform remains compliant and future-proof.

Team Structure

Right now, our total team size is around 180 people:

The development team is distributed globally and organized into cross-functional product teams. These teams typically consist of 8–12 members, including front-end and back-end developers, QA specialists, and analysts.

Each team is led by a Team Lead and a Product Owner, ensuring effective collaboration and clear direction.

Meanwhile, our CEO, account managers, and customer success team are based in the USA, working closely with us to align product development with business and user needs.

What to do in the project?

  • This role involves directly managing one of the product teams and leading the Product Owner responsible for the second team focused on marketing tools

  • Develop and maintain a comprehensive product roadmap for our customer acquisition team

  • Build and own tools, creating performing acquisition strategies based on data insights and campaign performance

  • Conduct market and customer research to gather insights and inform product development decisions

  • Define and prioritize product features based on customer needs, business goals, and technical feasibility

  • Manage the product backlog, ensuring it is up-to-date and prioritized based on business and customer impact

  • Analyze product performance and customer feedback to make data-driven decisions and continuously improve products

  • Perform independent business analysis of features

  • Manage the team’s daily operations, including hiring, motivation, and performance management

What professional skills are important for us?

  • Minimum 3 years of experience as a Product Owner/Product Manager role

  • Strong hands on experience with SEO, Paid ads or other marketing tools

  • Technical understanding of the product and the ability to communicate effectively with the development team.

  • Proven experience in a dynamically evolving product with constantly shifting priorities.

  • Familiarity with Kanban, and Scrum methodologies

  • Strong leadership and team management skills

  • Ability to perform business analysis and project management

  • Upper-Intermediate and higher level of English. You will need to communicate with the English-speaking part of the team, clients and write and read the documentation in English

  • Additionally, you excel in creating exceptional products and driving metrics growth

What Else Matters?

  • Proactivity– We love team members who take initiative and provide feedback

  • Critical thinking – We value problem-solvers who think beyond just writing code

  • Adaptability– Our industry is evolving fast, and we need people who thrive in change

What We Offer

  • Salary in USD(B2B contract with the US company)

  • 100% remote – We’re a remote-first company, no offices needed!

  • Flexible working hours – Core team time: 09:00-15:00 GMT (flexible per team)

  • 20 paid vacation days per year

  • 12 holidays per year

  • 3 sick leave days

  • Medical insurance after probation

  • Equipment reimbursement(laptops, monitors, etc.)

Hiring Process

  1. Recruiter Call (1 hour) – Includes a short English check

  2. Interview with VP of Product and Marketing PO (1.5 hours)

  3. Interview with VP of Operations (30 minute)

  4. Interview with CEO (1 hour)

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