Job description
Head of SEO
Are you an exceptional SEO expert ready to take the next step in your career, to oversee our SEO team in the fun but competitive niche of adventure travel?
Have you got a minimum of 6 years of SEO experience at an agency?
Do you excel in reviewing SEO deliverables, results, and monthly reports from the team to identify areas of improvement?
Would you flourish in an agency that truly cares about your physical and mental well-being?
We’re looking for a Head of SEO to join our leadership team. The position is fully remote, with flexible hours, but operating mainly on South African business hours.
The position is within a new agency brand (Adventure Travel Digital) launched recently, focusing on the adventure travel niche. It’s part of a 17-year-old established international digital marketing agency called CleverClicks. We are gaining excellent traction in the market and are growing the team (currently 11 people).
Responsibilities:
Oversee the SEO strategy development as well as the execution of SEO work for our portfolio of clients, to ensure we deliver on client revenue targets: You have extensive experience in optimizing websites in competitive industries, and will have many case studies to share with us. You’ll use your skills to ensure the team develops and implements SEO strategies that hit the client revenue targets we have developed.
Attend client meetings to support the lead strategist: You are very comfortable in client meetings, and have tons of experience in explaining complex issues to clients. You know when to let the lead strategist take charge, and when to step in to offer some support.
Apply your advanced SEO skills to identify performance issues: Using your razor-sharp skills and tools (GA, GSC, GTM, SEMRush) you’re easily able to slice and dice client website data to hone in on issues, and then assist the lead strategist to develop effective SEO strategies to claw back any lost ground. You will be comfortable leading a team meeting and dissecting all of the above.
Relentless experimentation with AI: You’re excited (and possibly a bit uneasy) about how fast the world is changing with AI. You want to continue pushing in your relentless quest to stay on top of all the ways AI is changing marketing.
Requirements:
6+ years of hardcore SEO experience
3+ years of client presenting, writing monthly reports and handling email comms
2+ years of reviewing SEO results and reports
Expert with GA4, GSC, GTM and SEMRush (or similar)
Bachelor Degree
Why Adventure Travel Digital?
Life as one of us is pretty darn special. We think we are the best company you’ll ever work for (well, of course we do). Think that’s a bold claim?
The adventure travel sector is fun (think rafting, biking, hiking, cultural, expeditions, etc). Business owners are passionate and fired up about their business and are a pleasure to work with. There may be opportunities to travel and experience their product.
We have a very cool methodology where we implement a system to help them attribute revenue to marketing channels, thereby making us (and you!) extremely valuable digital marketers!
We don’t like 9am - 5pm jobs. So you’ll be free to structure your day around your other passions – boxing session at 11am… or yoga at 3pm… no problem. Think flexi-hours on a whole new level.
You will have huge flexibility in where and when you work. We work predominantly within South African business hours.
Senior team members receive quarterly bonuses based on client and personal performance.
Our team is tight-knit and super caring. We love working together. As a team, we are purposeful in who we hire and, as a result, everyone you end up working with will be fun, super-talented, honest, driven, confident, passionate and just a little bit quirky (sound like anyone you know?).
The happiness of our team matters to us, and we’re really forward-thinking when it comes to our work/life balance.
We are all obsessed with learning and honing our razor-sharp skills. We’ll dedicate a significant amount of time to upskilling you and making you better at what you love.
We have sent team members to Boston/Vegas/Seattle/San Diego/London/Sydney or wherever a great conference may be to pick up new skills. You’ll have access to all relevant conference recordings (Mozcon, Pubcon, SMX).
You’ll have access to pretty much any tool you need to get the job done.
Your success will be measured by results achieved, not effort expended. In fact, if you can do a better job in less time, then power to you!
Company Description:
Adventure Travel Digital is a recently launched agency brand focusing exclusively on the adventure travel niche. And is part of the 17-year-old agency CleverClicks. Most of the team is in South Africa but also Canada and Italy. Our clients are international.
Our ‘outward’ mission is to help tour operators live their entrepreneurial dreams. We do this by implementing clever marketing strategies with SEO, Ads and UX, all tied together with a succinct dashboard that shows their revenue by channel.
Just as importantly, our ‘inward’ mission is for each of us to push ourselves into the next level of personal growth. Whatever that may be for you. Making you more fulfilled, more valuable and ultimately, happier. More will be revealed in the interview. We give you the flexibility to achieve your optimal work/life balance, allowing you to be productive while living a fun and exciting life.
Apply now – trust us, this will be the best job you’ve ever had (but be prepared, previous candidates have described our recruitment process as “full-on”. We don’t take on a new member of the team lightly.)
Bonus Requirements:
Experience and/or passion for the adventure travel sector
Digital marketing certifications
When we ask for your favourite number on the form, enter 7. Now we know you have attention to detail.
Know that if we sniff AI BS in your answers, we will torch your application… :D
