Job description
Job Title: HubSpot Marketing Specialist – Franchise Lead Generation
Location: Remote
Employment Type: Full-Time PH / Contract LATAM
Reports To: Director of Marketing
Overview:
We are seeking an experienced HubSpot Marketing Specialist to take the lead on running digital campaigns targeting sales professionals interested in buying a recruiting franchise. The ideal candidate will have direct experience using the HubSpot marketing platform, including paid media tools, email marketing, automation workflows, and video ad campaigns, specifically for franchise development or similar high-ticket offerings.
Key Responsibilities:
🧠 Campaign Strategy & Execution
- Plan and execute lead generation campaigns using HubSpot’s marketing tools (Email, Forms, CTAs, Workflows, and Landing Pages).
- Build and manage HubSpot paid media campaigns (Google Ads, LinkedIn, Facebook/Meta) from within the platform.
- Create persona-driven funnels focused on converting sales professionals into qualified franchise leads.
- Develop and iterate video ads, with scripting input, production coordination, and performance tracking.
✍️ Content Development
- Write, edit, and optimize compelling marketing copy for emails, landing pages, blog posts, and ad creatives aligned to the franchise opportunity.
- Repurpose content across different platforms, including short-form video, webinars, and downloadable guides.
- Collaborate with designers and video editors to ensure brand consistency.
📊 Analytics & Reporting
- Monitor campaign performance across all channels using HubSpot dashboards.
- Provide weekly and monthly reports with actionable insights for lead quality, ad performance, and funnel conversions.
- Conduct A/B testing to optimize content, headlines, ad targeting, and landing page layouts.
Required Qualifications:
- 3+ years of hands-on experience with HubSpot Marketing Hub (Professional or Enterprise level).
- Proven track record running paid media campaigns inside HubSpot, including audience segmentation, budget management, and ROI tracking.
- Experience marketing franchise opportunities, business ownership offers, or B2C high-ticket services.
- Strong understanding of digital sales funnels, lifecycle stages, and lead scoring.
- Demonstrated ability to script and execute video ad campaigns, including YouTube or Meta placements.
- Excellent writing skills – ability to convey persuasive messaging to a professional audience.
Preferred Skills:
- HubSpot Certifications (Inbound Marketing, Email Marketing, Paid Media Strategy)
- Experience working in a recruiting, staffing, or franchise sales environment.
- Familiarity with tools like Canva, Adobe Creative Suite, or video editing platforms.
- Strong project management skills using tools like Trello, ClickUp, or Monday.com.
