Job description
International Optimization & Growth Specialist
Why this Role Matters
Our client’s growth depends on delivering high-impact, culturally relevant user experiences across global markets. This role bridges strategy and execution, turning insights into action and ensuring our international growth efforts are data-driven, localized, and scalable. You’ll work alongside the Global Experience Strategist to test, optimize, and evolve experiences that drive acquisition, retention, and engagement.
Role Summary
As the International Optimization & Growth Specialist, you will play a critical role in accelerating customer growth across international markets. You’ll identify user behavior trends, surface actionable insights, and lead the execution of localized CRO initiatives.
This role is ideal for someone who thrives at the intersection of data, experimentation, and global strategy. You’re detail-oriented, results-driven, and passionate about building customer experiences that convert across diverse cultural and linguistic landscapes.
Key Responsibilities
Analyze international user behavior to identify friction points, drop-offs, and areas for optimization in top-tier (T1) markets.
Partner with CRO pods to coordinate and localize A/B tests and experimentation roadmaps.
Maintain and prioritize an international optimization backlog in collaboration with external agencies and product managers.
Collaborate with Digital Marketing teams to align on localized strategies for acquisition and retention across all digital surfaces.
Work with localization and content teams to QA and optimize SEO-optimized content in T1 markets.
Monitor international organic performance—track keyword rankings, CTRs, and engagement metrics—and implement improvements.
Optimize local content and landing pages for relevance, keyword alignment, and conversion effectiveness.
Build and maintain dashboards and reports to provide visibility into international growth and conversion performance.
Champion local market needs during experimentation planning, ensuring cultural relevance and local context are considered at every step.
What You Bring
A data-informed mindset with experience interpreting behavioral data to drive growth.
Strong understanding of conversion rate optimization, A/B testing, and localized content strategies.
Experience working across global teams and navigating cross-functional collaboration.
Familiarity with international SEO best practices and content performance metrics.
Excellent organizational skills and the ability to manage multiple priorities with a strategic lens.
Curiosity, follow-through, and a bias toward action in ambiguous or evolving environments.
Why Join Our Team:
Big brand bragging rights. You’ll be working with very recognizable companies (from Fortune 50 logos to up-and-coming brands) that are sure to impress friends and family.
Diverse, Inclusive, and Energetic team atmosphere. You’ll be alongside a group of deeply supportive and diverse colleagues combined with highly approachable ‘open-door’/’open-book’ managers that treat you like a person, not a cog.
Career Stability and Growth. Many team members have been at MotionPoint for more than a decade because they really love our commitment to culture and improving our platform, processes and people, every day. We love our internal talent, and career advancement opportunities both within and outside hired departments are available. We run our business and manage performance with a growth mindset.
Mental, Physical, and Financial Health. Among MotionPoint’s offerings are a ‘remote-first’ hybrid work model, flexible PTO, 10 paid holidays, paid parental bonding leave, gym membership reimbursement, free Employee Assistance Programs, robust medical/dental/vision plans, and 401(k) with immediate vesting and up to 4% employer match, to name a few!
