Job description
Founded in Vancouver, Canada in 2003, Plenty of Fish is one of the early pioneers in the online dating industry, with one of the largest and most diverse communities of singles. We’re one of the top revenue-driving brands in the Match Group (comprised of Tinder, OkCupid, Hinge and Match.com).
We love what we do, and have the ability to profoundly impact millions of people’s lives every single day! Named one of BC’s Top Employers, Plenty of Fish is a great place to build friendships, grow your career and collaborate with top talent.
We work hybrid at Plenty of Fish - IRL in our downtown Vancouver office on Tuesday, Wednesday, and Thursday and work remotely the remainder of the week! (Please note that there may be some roles that require more than 3 days.)
As a Lead Product Designer focused on engagement and monetization, you’ll shape how members interact with POF and discover value in our experiences. You’ll work closely with product, engineering, data, and design leadership to craft user-centric solutions that drive retention, increase subscriptions, and deepen member connection.
This is a hands-on role for a systems thinker, strong visual communicator, and impact-driven designer. You’ll report to the Product Design Team Lead (based in Vancouver) and collaborate and grow alongside a supportive, experienced design team that spans brands in our portfolio.
What You’ll Do:
- Design elegant, accessible, and scalable product experiences that support engagement and revenue growth across mobile and web
- Collaborate with PMs, engineers, and analysts to define problems, explore solutions, and ship thoughtful designs
- Own projects end to end—from early discovery and flows to prototypes and high-fidelity visuals
- Leverage user research and data to inform decisions and iterate with purpose
- Contribute to and evolve our design system for consistency and efficiency
- Participate in design reviews and critiques to elevate craft and clarity
We Could Be a Match if You Have:
- 6+ years of experience designing consumer-facing products—ideally in social, dating, or subscription-based apps
- A strong portfolio showcasing intuitive, impactful product design from concept to execution
- Solid grasp of UX principles, interaction design, and mobile-first best practices
- Proficiency in Figma (and other modern design tools)
- A data-informed mindset—comfortable using metrics, experiments, and research to guide design
- Excellent communication skills—you advocate for users and align teams around smart solutions
- Adaptability and focus—you thrive in agile environments with shifting priorities
$135,000 - $150,000 a year
The compensation range listed above is representative of the base salary offered.
Factors such as scope and responsibilities of the position, candidate’s work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Vancouver, Canada. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
#LI-CENTRAL
#LI-CH1
**We would love to hear from you, even if you don’t match 100% of the requirements**
Why Plenty of Fish?
• We’re recognized as one of BC’s Top Employers 2025!
• Generous vacation, flex days, professional development days
• RRSP matching, and employee stock purchase plan
• Professional development budget and unlimited access to Udemy from day one
• Match Group mentorship program
• Parental leave top up and fertility preservation benefits
• Extended health & dental benefits from day one
• Corporate ClassPass membership and other wellness benefits
• And many more on our careers page
Our Values
• Be Proud - We own our ship. We see challenges as opportunities and take action.
• Make Waves - We profoundly impact millions of peoples’ lives, every day.
• Dive Deep - We empathize with our members and use data to surface thoughtful decisions.
• Crew Together - We’re all working towards the same goals and win as a team.
Want To Dive Deeper?
Glassdoor
We’re committed to creating an equal and inclusive environment; we welcome all crew (and prospective crew) members regardless of race, colour, ancestry, place of origin, political belief, religion, marital status, family status, physical or mental disability, sex, sexual orientation, gender identity or expression, age, conviction unrelated to employment, or any other prohibited ground of discrimination recognized by applicable law. Plenty of Fish is proud to be an equal opportunity workplace.
If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you’re selected for the interview stage.
#PoF
