Manager, Content Marketing

Job description

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.

Learn how the world’s largest brands, including Mars, L’Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.

At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.

About the Opportunity

Are you a storyteller at heart? Do you enjoy finding new and creative ways to tell these stories? Do you love seeing first-hand how your work drives results?

Salsify is seeking a content marketing manager to lead our content marketing team, owning the content strategy and editorial direction of our department to drive brand awareness and audience engagement and support lead generation.

As a team that prioritizes innovation and creativity, we’re excited to experiment with our content approach for our business-to-business (B2B) audience — and are seeking someone who wants to test and learn with us. From blogs, reports, and pillar pages to web pages, interactive content, and more — you’ll help us ensure that our content boosts results across our organization.

This role will report to the director of growth marketing and work closely with web, design, and video teams, as well as cross-functionally with other marketing departments to support marketing campaigns.

Please submit your resume, a short cover letter that touches on your creative process, and two content marketing pieces you created that make you feel proud.

Here’s how you’ll make an impact:

• Own the content strategy, editorial direction, and editorial calendar for the content marketing team, focusing on driving brand awareness and audience engagement and supporting lead-generation efforts through relevant, high-quality content.
• Manage and oversee the core stages of the content marketing process — from research, ideation, and production to publication, promotion, measurement, and optimization — for a customer blog, prospect blog, and data-driven consumer research reports.
• Manage and oversee the search engine optimization (SEO) strategy to drive organic search visibility, focusing on keyword research, competitive analysis, on-page SEO, and performance-driven initiatives, such as pillar pages, glossary pages, and other strategic content efforts.
• Manage and mentor a team of in-house content marketing specialists and a network of freelance writers to ensure high-quality content that adheres to in-house content and AP Style guidelines.
• Ensure content consistency across publishing channels, maintaining cohesive brand voice, messaging, and style that aligns with company standards and resonates with target audiences.
• Define key performance indicators (KPIs) for content success and regularly track, report, and analyze content performance to optimize strategies and demonstrate return on investment (ROI).
• Collaborate with cross-functional teams, including design, web, product marketing, and revenue marketing, to ensure alignment between content efforts and broader marketing and business initiatives.
• Stay ahead of the latest industry trends, technologies, innovations, and emerging content marketing and SEO strategies to ensure the team remains forward-thinking, adaptive, and consistently ahead of the curve.

Here’s what you’ll bring to our team:

• Bachelor’s degree in marketing, journalism, English, or equivalent work experience in a relevant field.
• Five or more years of experience working as a content marketing leader or in a related role, with at least one year of experience managing writers, editors, or other content creators.
• Proven experience with content strategy development and execution, demonstrating your ability to drive brand awareness, audience engagement, and lead generation through relevant, high-quality content across multiple channels.
• Strong project and team management skills, with a proven ability to manage multiple projects simultaneously, ensuring high-quality content and on-time delivery through effective prioritization and organization.
• Exceptional writing abilities across various short- and long-form content types, such as blogs, reports, newsletters, whitepapers, etc., demonstrating your ability to craft high-quality, engaging, and audience-focused copy.
• Exceptional editing and proofreading abilities, with experience working with in-house and AP Stylebook guidelines, demonstrating your ability to ensure error-free, clean, and consistent copy.
• Strong understanding of SEO best practices, with hands-on experience in keyword research, competitive analysis, and on-page SEO strategies, showcasing your ability to drive organic search visibility through performance-driven initiatives.
• Strong cross-functional collaboration skills, with experience working alongside design, web, product marketing, and revenue marketing teams, ensuring alignment between content efforts and broader marketing and business initiatives.
• Proven success in managing content performance using KPIs and analytics tools, showcasing your ability to track, report, and optimize content performance to demonstrate ROI.
• Bachelor’s degree in marketing, journalism, English, or equivalent work experience in a relevant field.

You’ll get bonus points for bringing:

• Experience creating content for a business-to-business (B2B) audience, with a strong understanding of the unique challenges and strategies involved in driving engagement and supporting lead generation.
• Experience with advanced data analytics tools (e.g., Google Analytics, SEMrush, BrightEdge) to track content performance and insights.
• Experience working closely with design and video teams, including writing copy for infographics, video scripts, and other multimedia content.

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At Salsify, we maintain 3 core principles as part of our Compensation Philosophy:

• We pay market rates, which are competitive and equitable
• We pay based on performance and proficiency, not tenure
• We adjust proactively; when the market moves, we do too

The posted compensation range reflects the base salary for this position. In addition to base salary, some eligible roles may also have a commission plan or a bonus incentive. All Salsify employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more. Offers to join Salsify are based on a few criteria, including the scope of the role, the candidate’s work experience, targeted skills, internal equity of the team, and external market data.

US National Pay Range

$134,300—$158,000 USD

Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on-the-job effectiveness or leadership potential. Our hiring process involves recognizing a person’s achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you!

A member of Talent ‘[email protected]’ will be reaching out about next steps if we would like to move forward.

Salsify’s mission is to empower brand manufacturers to win on the digital shelf.

Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards.

We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal) and Sydney (Australia). If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!

As part of the hiring process, we may be conducting reference checks with your provided contacts.

Please see our Candidate Privacy Statement for information on the personal data we process in connection with your application.

An Inclusive Place To Work

Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Studies have found that people of color and women do not apply to jobs if they do not meet all the requirements. At Salsify we are committed to empowering a diverse workforce. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Accommodations

Salsify is committed to an inclusive hiring process, and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact [email protected].