Job description
Who are we?
UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it’s monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies.
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Why are we hiring for this role?
This role is central to the pipeline engine of UpGuard’s marketing organization. As Manager, Demand Generation, you will execute strategic, high-impact campaigns that drive engagement and pipeline across key segments, regions, and go-to-market motions. You will blend audience insights, product value propositions, AI-enabled content workflows, and account-based strategies to deliver personalized, multi-channel programs that align with both product-led and sales-led growth. This role requires strong cross-functional collaboration, working closely with Product Marketing, Marketing Operations, Sales, Business Development, and RevOps to orchestrate demand programs that convert and scale.
What will you accomplish?
- Build and Scale Integrated Campaigns: Own the execution and performance of integrated, multi-channel campaigns across digital, email, phone, paid, in-product experiences, and field channels. Ensure each campaign is tailored to the buyer’s journey, key segments, and regional nuances.
- Embed ABM Across Segments: Apply an account-based lens to campaign planning, whether 1:1, 1:few, or 1:many. Leverage firmographic, technographic, and intent data to guide targeting and personalization. Partner closely with Business Development, Sales, and Revenue Operations to align campaigns with strategic accounts and buying committees.
- Harness AI and Workflow Automation: Use large language models to streamline content creation and platforms like n8n to automate workflows and campaign triggers. Enable rapid experimentation and improve operational efficiency.
- Align Globally, Execute Locally: Adapt campaign tactics based on regional buyer behavior and channel performance. Adjust strategies for each geography to maximize effectiveness, whether through calls, emails, or in-person engagement.
- Optimize Campaign Performance: Monitor and analyze key funnel metrics to assess campaign impact. Use attribution insights to improve conversion rates, accelerate pipeline velocity, and expand on high-performing initiatives.
- Enable Sales Collaboration: Collaborate closely with Business Development and Sales to deliver timely lead insights, relevant campaign content, and coordinated follow-up plays. Ensure marketing efforts directly support revenue outcomes.
What do we need from you?
- A minimum of 2 years in B2B SaaS marketing.
- Strong analytical skills and a data-driven mindset, with an understanding of funnel metrics and campaign analytics to inform decisions, optimize performance, and align to business goals.
- Hands-on experience with AI-powered content tools, such as Gemini and Unify GTM.
- A roll-up-your-sleeves attitude, comfort with ambiguity, and a drive to move quickly and effectively in a dynamic startup environment.
- Interest in cybersecurity or a demonstrated ability to ramp quickly in a technical domain.
What will give you an edge?
- Familiarity with LLM-assisted content workflows and marketing automation tools such as n8n, Zapier, or similar orchestration platforms.
- Experience designing and running demand generation campaigns in both product-led and sales-led growth environments, with a nuanced understanding of how messaging, channels, and KPIs shift across each.
- Proven success operating in fast-paced startup environments, with the agility to launch quickly, respond to market signals in real time, and pivot campaign strategies when needed.
- Strong cross-functional influence, particularly in aligning marketing with Sales, Business Development, Product Marketing, and RevOps to accelerate pipeline velocity and improve conversion.
What’s in it for you?
- Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
- WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
- Generous Compensation: The base salary for this role is between $90,000 and $120,000. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
- $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
- Generous Annual Leave/PTO allowances: Time to recharge your batteries
- 18 weeks paid Parental Leave: Irrespective of parenting role
- Personal Leave Allowance: This includes sick & carer’s leave
- Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
- Top-spec hardware: All team members will be provided with top-spec laptops for their roles
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UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC.
Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.
