Summary
The job is for a Brand and Digital Marketing Associate at Ellipsis Labs in New York City. The role involves managing social media accounts, content creation, community engagement, launch strategies, and collaborations for the company and its projects. The candidate should have strong crypto experience, marketing experience, creativity, passion for crypto, strong people skills, and ability to work well with team members.
Requirements
- Willing to work in person at our NYC office M-F (5 days per week)
- Strong familiarity or previous involvement in the crypto space
- Understanding of crypto culture and community dynamics
- 2+ years in content marketing across various platforms
- Strong copywriting skills with the ability to write in different tones
- Creativity and a strong portfolio showcasing past marketing campaigns and growth metrics
- Understanding of branding and positioning within the crypto space
Responsibilities
- Manage and grow social media accounts for Ellipsis Labs, Phoenix, and upcoming projects
- Develop and execute content ideas and brainstorms
- Create growth strategies for growing Twitter accounts of upcoming projects
- Come up with creative ideas for attracting users and posting (there will be periods with no announcements where the account will need to remain active)
- Create and manage campaigns for community, user, and developer attraction with sustainable results
- Monitor campaign success and adjust strategies accordingly
- Oversee graphic creation or provide direction if outsourced
- Write outlines for tweets, blog posts, and technical articles
- Develop and implement a community plan
- Set up Discord moderation, structure, and safety bots; work with a community moderator
- Create and execute launch strategies for new products and updates
- Coordinate strategic announcements and collaborate with PR teams
- Manage collaborations and co-marketing initiatives with partners and other projects
Benefits
- Above-market salary and equity compensation
- Unlimited and encouraged PTO
- Health, dental, and vision insurance for employees and their dependents
- Lunch and dinner provided at the office
- Optional, company-paid travel to events and conferences
