Job description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
About Binance Accelerator Program
Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE.
Who may apply
Current university students and recent graduates.
Responsibilities
- Design, execute and report an integrated marketing and community engagement strategy, encompassing performance marketing, brand awareness, social media, and event planning
- Build, manage and optimize our user success funnel, including oversight of and input to key product UI/UX areas that drive funnel conversion and active user engagement
- Grow our active user base and increase awareness of the Binance brand through data-driven performance marketing, and competitive benchmarking
- Attract and manage affiliates relationships, partnerships and B2B opportunities while working with the entire team to improve incentivization strategies to drive growth
- Develop a vibrant online and offline communities, increasing engagement through moderating activities, content creation, fostering positive interactions, and assisting the Binance Angel Program
- Organize and execute impactful online and offline events, such as meet-ups, hackathons, and workshops, tailored to the local market and user base
- Be the eyes and ears on the ground: Understand and share knowledge on local trends, communities and news that can be leveraged in brand awareness and marketing innovation efforts
Requirements
- Bachelor degree or above, prefer major in marketing
- Exposure to digital marketing planning and execution work experience, preferably in crypto exchanges/fintech/eCommerce/tech/gaming, B2C facing
- Past marketing/growth roles at virtual asset exchange is strongly preferred
- Must have a strong interest and knowledge in the crypto / blockchain / technology space
- Data-driven and performance marketing mindset is a must
- Proven experience in growing and managing a user base
- Bilingual English/Thai is required to be able to coordinate with overseas partners and stakeholders.
- Ability to handle a fast-paced environment and many moving parts at once
- Experience in community management and events is a plus
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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