Job description
Company Description
Alliance Animal Health is a fast-growing private equity backed, Veterinary Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service.
We want our doctor partners to choose what’s best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today’s veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique. Because at the end of the day, our central support team exists to serve our practices. So, if you’re excited about using your talents to make an impact on the health and wellness of pets - we’d love to talk with you!
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Job Description
The Marketing Manager at Alliance Animal Health is an exciting opportunity to be an integrated marketing driver in our growing organization. This role reports directly into the Senior Marketing Manager. Together, we will reach new levels of client engagement, drive volume growth for our practices and develop further differentiation of our AAH brand.
We are seeking candidates that have a mix of inquisitiveness, learning agility, emotional intelligence, and drive for success. This role will be a fit for someone who has some experience in wearing many hats within a marketing organization and is ready to take their career to the next level with further exposure to many different mediums, strategies and initiatives. In partnership with the Senior Marketing Manager, they will work with stakeholders across the organization and at our practices to ensure we drive the impact we need in a way that excites and engages those around them.
We are looking for someone who thrives in an entrepreneurial and empowering environment. This role is ideal for someone eager to learn and grow across all aspects of marketing. You’ll be involved in building relationships with our veterinary practices, driving customer growth strategies, and executing campaigns across mediums like email, paid media, and website development.
This role is critical to our business, as you will play a key part in driving volume through new customer acquisition and increasing return customer frequency across our practices. Success in this role requires agility, strong time management, attention to detail in execution, and a strategic mindset. If you’re passionate about uncovering insights and solutions that drive our business forward, we encourage you to apply!
You will work closely with internal stakeholders, external partners, and cross-functional teams, ensuring alignment and collaboration across all marketing efforts.
Responsibilities
- Under the direction of the Director of Regional Marketing, communicate with Regional Managers to adapt to the dynamic and fast paced changes within the veterinary industry related to marketing efforts
- Aid in the development of growth strategies for our practices
- Support the technology solutions development to create a frictionless client engagement for our practices, finding opportunities to optimize performance
- Assist in the development and execution of email, website launches, SMS campaigns and other marketing campaigns
- Partner as-needed with our practices to create lasting and high impact relationships
- Leverage marketing analytics to inform strategies and drive optimizations
- Assist in the implementation of messaging, frequency and channel tests to apply learnings at scale
- Manage projects, budgets, timelines, resources and provide executive status reports
- Partnering with practices for website redesigns to gather content and launch
- Build collaborative relationships with cross-functional stakeholders to improve effectiveness of marketing technology solutions.
- Lead technical and strategic input on projects to achieve the best result
- Effectively communicate project status and challenges
- Resolve questions and issues for team and stakeholders
- Other business needs and duties as assigned
Qualifications
- 4+ years’ experience in related field (Marketing, Communications)
- Experience in the veterinary industry preferred
- Attend corporate collaborative sessions and visit practices as required (Up to 25% travel expected)
Additional Information
WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.
Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin
