Front Row

We are an ecommerce and marketing agency that helps brands accelerate their commerce growth globally, focusing on Amazon and direct-to-consumer (D2C) channels. We connect brand building with business performance across platforms, using Amazon as a primary driver for conversions. Our services include strategy, design, digital marketing, marketplace partnership, ecommerce management, and business intelligence.

Our Amazon Marketplace Growth services include 1P, 3P Management, and 3P Distribution in the US, UK, and EU. We also develop Retail Media strategies to improve visibility and profitability on marketplaces and retailer ad networks. Additionally, we specialize in Brand Strategy & Creative Content, D2C Marketing for consumer engagement, and B2B Marketing for lead generation. Our operations are supported by Catapult, our proprietary intelligence platform, which integrates data to link marketplace performance, demand shifts, consumer groups, and competitive activity. This data is then transformed into insights for commerce decisions.

Key facts about us: We have over 500 global full-time employees and serve over 500 clients. We have a 95% client retention rate for marketplace partnerships and manage ecommerce in more than 30 distribution territories and countries. Over 50% of our leadership directors are female. Charlesbank acquired us in 2024, and we acquired Build in Amsterdam, a Shopify agency, in 2025.

Our history began in 2012 with the launch of Fortress Brand, which is now our Marketplace Partnership division. Other entities, Finc3 (now our Ecomm Management and D2C divisions), School House (now Strategy & Design and Content Creation), and BizMut Marketing (now Digital Marketing B2B), were established between 2014 and 2017. Catapult was developed in 2018. Through a series of mergers and acquisitions in the early 2020s, including School House, Finc3, and Taylor & Pond, these agencies united to form Front Row in 2023.

Our mission is to expand every brand’s market share and

We offer various employee benefits and perks, though some may differ by office location. These include remote work options and flexible working hours, supporting work-life balance with 20 to 40 days of vacation per year. Employees can participate in our Summer Office Program or Sunshine Office, which allows them to work from abroad once a year. Our modern offices provide amenities such as coffee and snacks. For our Hamburg office, benefits include bike leasing, a pension plan, and the HVV-Deutschland Ticket.

We support mental wellbeing through services like OpenUp and offer a lunch allowance. Our wellness benefits include a Gym Reimbursement Program or EGYM Wellpass, providing subsidized access to gyms and other wellness offers. Additional support includes Backup Child Care, an employer-matched 401(k) retirement plan, and comprehensive health, dental, and vision insurance packages. We also provide an unlimited learning budget or continued education reimbursement for professional development. Some of our offices are dog-friendly, and we offer perks like Summer Fridays and an educational stipend.