Job description
The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech, we’re digital, nimble, connected, and united in our vision to create a better way to trade.
We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global, and results-focused.
You’ll find our 550+ team currently across 11 locations and 9 time zones.
We are a global operating company, hence, we kindly request that you share your CV in English!
The Role
The Marketing Manager will play a crucial role in driving the business’s strategic goals by focusing on lead generation, customer acquisition, retention efforts, digital initiatives, brand enhancement, and elevating the customer experience. On a daily basis, you will leverage various aspects of marketing, including creating impactful advertising campaigns, managing our website, conducting data analysis, engaging on social media, implementing search marketing strategies, coordinating events, and crafting compelling content.
As our Marketing Manager, your key responsibilities will include:
- Lead the research, planning, and execution of data-driven marketing strategies and campaigns tailored specifically to the German market, with a focus on local brand positioning, lead generation, customer acquisition, and retention.
- Supporting the Senior Marketing Manager and other stakeholders by creating, scheduling and organising regionally relevant campaigns and calendars, ensuring all campaigns are delivered on time and on budget.
- Create campaign briefs and working with the EEA Marketing Executive, Design and Content teams to help deliver to the briefs; ensuring all messaging and creative assets are culturally relevant, linguistically accurate, and aligned with local customer behaviours and regulatory expectations.
- Strengthen Pepperstone’s brand presence in Germany by increasing awareness, improving digital visibility, boosting customer engagement and driving local site traffic.
- Plan and manage local advertising efforts, utilising German media outlets and platforms. Optimise marketing investment using digital metrics and performance data.
- Continuously assessing and reporting on the results of campaigns and implementing improvements where necessary, working closely with Marketing Science to do so.
- Collaborate closely with internal teams such as Sales, Product, Research, SEO, and UX, to ensure a consistent and culturally attuned customer experience across all touchpoints within the German market.
- Build and maintain strong partnerships with local content publishers and regional advertising agencies to amplify brand reach and effectiveness.
- Work with technology and data science teams to create personalised, timely and relevant customer outbound communication strategies.
- Ensure that all marketing activities and materials targeting the German audience meet local regulatory standards and compliance requirements.
- Organise and execute local events, seminars, and sponsorship activations in Germany to enhance brand visibility, engage with key audiences, and support customer acquisition and retention efforts.
- Managing and working in close collaboration with our German Sales Teams in Dusseldorf.
About you
- Proficiency in written and spoken German and English
- Relevant experience in managing campaigns and projects
- Experience with creating, producing, and trafficking marketing campaigns such as promotional activity, print production, website updates
- Experience working with Content Management Systems (CMS), Salesforce and/or Marketing Cloud or similar marketing automation software
- Track record of operating independently, demonstrating creativity, and delivering results in an organised manner
- Strong time management skills with the ability to respond to and manage changing deadlines
- Exceptional verbal and written communication skills and the ability to communicate to varying audiences and stakeholders
- Excellent attention to detail
- Committed to ongoing learning and development
Desirable
- Relevant Tertiary Degree (Communications, Marketing, Advertising, Business)
- E-mail or mobile marketing experience
- Experience in CFD and Forex industries
- Experience in a fast-moving digital B2C company
Why you will enjoy working with us
Competitive salary structure including company bonus scheme
Annual remuneration review
Employee referral bonuses for referring top talent to the company
Genuinely collaborative and friendly culture
Flexible and hybrid working
Remote working option - work from anywhere for up to 6 weeks per year
Ongoing personal development & learning opportunities
3 paid volunteering days per year & Workplace Giving Program
25 days of paid vacation
Pension fund
Employee monthly & quarterly recognition programs for outstanding performance and achievements
Medical Insurance
Regular events and celebrations
Employee Assistance Program & Wellbeing
More About Pepperstone
We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visit Pepperstonecareers and www.linkedin.com/company/pepperstone/
We understand it’s important to do due diligence on a prospective employer, see what our team are saying on Glassdoor. We respect our team members’ experiences and will never pay to remove a negative review.
Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background.
“We are a 2025 Circle Back Initiative Employer – we respond to every applicant”.
We will be reviewing applications as they come through, so if this is an opportunity that excites you, don’t wait. Express your interest by clicking the apply button below as soon as possible.
Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity.
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