Summary
A high technology company is seeking an experienced Account Based Marketing Manager to build and deliver account-based marketing programs. The ABM Manager will define and execute marketing strategies, collaborate with sales teams, and develop content to support the ABM plan. They must have a minimum of 8-10 years of experience in multi-channel B2B marketing, preferably in the government, public safety or security software space.
Requirements
- A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government, public safety or security software space
- Experience building and delivering field marketing campaigns, events, executive and key account programs and partner activity
- Strong understanding of the Sales process
- Proven experience enabling a sales organization with training and sales tools
- Experience in developing the strategy and content for marketing programs that drive awareness and demand for your products
- Product marketing and content development background – strong advantage
- Candidate should feel comfortable presenting publicly in outward facing situations
- Strong written and spoken communications skills
- TRAVEL: 30% travel expected, including some international travel
Responsibilities
- Define and build account-based marketing strategy
- Develop, implement and execute marketing plans and acceleration programs for specific, targeted accounts
- Serve as the focal point for sales team for ABM and improve marketing-sales alignment around accounts, content and campaigns
- Collaborate with marketing stakeholders to develop campaign concept, digital marketing planning, content strategy, creative and more to support ABM plan
- Work closely with Sales to map and identify key persona in the buying process to develop marketing plan accordingly
- Leverage and localize existing content, while developing account-specific content where required
- Define activities KPI’s and own the measurement and performance analysis process
