Job description
We are looking for a HubSpot-savvy Marketing Operations Specialist to design and execute automated marketing workflows, support outbound engagement, and manage digital touchpoints across platforms. This is a hands-on role that requires expertise in HubSpot marketing automation, strong communication skills, and the ability to contribute to lead nurturing and conversion efforts.
The ideal candidate will thrive in a fast-moving environment, is proactive with ideas, and knows how to translate business goals into effective marketing flows and campaigns.
Key Responsibilities
Build and manage advanced workflows and email nurture campaigns within HubSpot
Design and implement automated marketing sequences that move leads through the sales funnel
Conduct strategic outbound calls to engage and qualify leads (not a full-day call role)
Respond promptly and professionally to inbound social media messages and inquiries
Track and optimize performance of workflows and campaigns for lead conversion
Collaborate with internal stakeholders to align messaging and outreach strategies
Assist in managing and maintaining a consistent social media presence to support brand awareness
Maintain CRM data hygiene and segmentation strategies in HubSpot
3+ years of experience in marketing operations, with a strong focus on HubSpot
Proven ability to create and optimize complex HubSpot workflows and campaigns
Excellent verbal and written English communication skills (C1 or higher)
Comfortable making occasional outbound calls to prospects
Experience responding to social media inquiries in a brand voice
Understanding of lead nurturing, segmentation, and funnel optimization
Strong organizational skills and attention to detail
Self-starter who thrives in a remote, collaborative environment
We offer health insurance for contractors
Holiday Extra Pay
The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client’s needs.
This is a 100% home-based position
We prioritize the mental health of our team members and offer mental health days to support their well-being.
In addition to the base salary, performance-based incentives are provided.
There is an annual review and appraisal process in place.
There are ample opportunities for professional growth and advancement within the company.
