Job description
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in LATAM
***Proficiency in spoken and written English at an advanced level is required for this role.
***This is a contract position with an estimamted working hours of 20-30h/week
A day in the life:
As the Paid Media Manager for Power Digital’s Internal Marketing team, you’ll be responsible for planning, executing, and optimizing paid media campaigns across LinkedIn, Meta, and Google to drive Sales Qualified Leads (SQLs). This role blends strategic demand generation and demand capture efforts to ensure Power Digital reaches and converts its Total Addressable Market. You’ll write ad copy, make creative recommendations, and adjust bids and targeting in real time—owning performance from end to end. Your work directly fuels our pipeline and helps elevate the Power Digital brand across key digital platforms.
Key Responsibilities:
- Plan, manage, and optimize paid media campaigns across LinkedIn, Meta (Facebook/Instagram), and Google Ads to generate SQLs.
- Build demand generation and demand capture campaigns tailored to platform strengths and target audience behaviors.
- Write high-converting ad copy and collaborate with the creative team on asset development, providing clear recommendations and performance feedback.
- Execute real-time bid and budget adjustments based on performance data to maximize ROI and lead volume.
- Develop and test new strategies, audience segments, and campaign structures to continuously improve performance across platforms.
- Monitor campaign performance closely, analyzing data and reporting on key insights and optimizations.
- Collaborate cross-functionally with internal marketing and sales teams to ensure campaign alignment with business goals and growth priorities.
Role Requirements:
- 3+ years of hands-on experience managing paid media across LinkedIn, Meta, and Google Ads.
- Proven track record of driving SQLs and hitting demand gen targets through digital media.
- Strong ad copywriting skills and ability to align messaging with brand tone and value propositions.
- Experience providing strategic creative direction and working closely with design or creative teams.
- Deep understanding of bid strategy, campaign structures, targeting options, and A/B testing.
- Strong analytical mindset with comfort navigating campaign data and pulling actionable insights.
- Highly organized, proactive, and able to manage multiple campaigns at once with attention to detail.
Key Performance Indicators (KPIs)
- Number of SQLs generated monthly from each paid channel (LinkedIn, Meta, Google).
- Cost per SQL and ROAS by platform.
- CTR and conversion rates on paid ads across platforms.
- Volume and velocity of A/B tests run and implemented.
- Lead quality feedback and pipeline contribution from paid sources.
Most Important Things (MITs)
- Drive consistent SQL generation through strategic demand gen and capture paid media efforts.
- Optimize campaigns continuously to reduce cost per lead and improve conversion quality.
- Collaborate cross-functionally to ensure messaging, creative, and targeting are aligned to business goals.
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
