Job description
ALL APPLICANTS AND APPLICATIONS WILL REMAIN CONFIDENTIAL - APPLY WITH CONFIDENCE
TORKLAW is a premier personal injury law firm dedicated to helping accident victims get the justice and compensation they deserve. We are seeking a Paid Media Manager with expertise in paid search and paid social to generate high quality personal injury leads for our firm. This is a hands-on role that requires both strategic thinking and execution to drive case leads through platforms like Google Ads, Facebook Ads, Instagram, TikTok, and more.
As the Paid Media Manager, you will own, optimize, and scale our paid media campaigns to generate high-intent personal injury leads. You will manage ad strategy, campaign execution, audience targeting, budget allocation, and performance tracking while continuously optimizing for cost-per-case, lead quality, and conversion rates.
Key Responsibilities:
- Create and manage data-driven paid search and social campaigns to generate high-quality personal injury case leads.
- Oversee Google Ads (Search, Display, YouTube, LSA) and paid social platforms (Facebook, Instagram, TikTok, etc.).
- Identify high-intent keywords, implement negative keyword strategies, and A/B test creatives, copy, and bidding strategies.
- Improve conversion rates by refining landing pages and optimizing lead-to-case retention.
- Allocate ad spend efficiently while optimizing CPA, CPL, CPC, and ROAS across multiple platforms.
- Collaborate with the intake team, implement automations, retargeting, and audience segmentation to improve case sign-ups.
- Maintain tracking systems (Google Tag Manager, GA4, UTM tracking) and deliver performance reports with actionable insights.
- Monitor competitor ad strategies and industry trends to refine campaign tactics in a competitive landscape.
About TorkLaw
TorkLaw is an incredibly fast-moving, innovative law firm that is all about delivering the absolute best client experience and unmatchable legal representation to each and every one of our clients.
We have been entrusted with an awesome responsibility to which we respond with hard work, discipline, and laser focus. As a result awards, accolades, and outstanding results have followed. Here are a few:
- Top 10% of Inc. 5000’s list of America’s fastest growing companies
- Best Law Firm US World News & Report - every year since 2016
- Featured in CNN, Forbes, The Wall Street Journal, Daily Journal, The Advocate
If you would like to be a part of a downright badass team like this, then we can’t wait to hear from you. When you join us, you will be joining a supportive and fun-loving team.You will find yourself in an environment where you can make meaningful contributions, learn, and grow.
As a values-based firm. We believe in:
Radical Authenticity – Being transparently who we are: with ourselves, with each other, and with our clients & partners.
Relentless Pursuit of the Win - achieving stellar results by keeping a laser focus on performance and goals.
Growth Mindset – Continuously learning, growing and developing, as individuals, as a business, and as advocates for our clients.
Ownership – we take responsibility for our work and actions.
Results Driven - we focus on the outcome and disregard the level of effort required to achieve those results.
Respect for Each Other – Supporting each other with kindness and respect, and enjoying the journey together.
Unwavering Integrity – Standing up for what’s right with consistently sound ethics and courageous honesty.
5+ years of experience in PPC, paid social, and lead generation, preferably in the personal injury industry.
Proven track record of scaling paid media campaigns while maintaining a low cost-per-case acquisition.
Expertise in Google Ads, Facebook Ads, Instagram, TikTok, YouTube, and Microsoft Ads.
Strong keyword research, bidding strategy, and conversion rate optimization (CRO) skills.
Experience with Google Tag Manager, GA4, UTM tracking, and lead attribution models.
Ability to create and test high-converting ad creatives and landing pages.
Data-driven mindset with strong analytical and reporting skills.
Familiarity with call tracking software (e.g., CallTrackingMetrics) and CRM systems.
Strong understanding of compliance in legal advertising (Google LSAs, Meta policies, etc.).
Nice to have:
Experience with AI-driven ad optimization tools (e.g., Adzooma, WordStream).
Knowledge of SEO and organic lead generation to complement paid efforts.
Experience managing seven-figure annual ad budgets for lead generation.
In addition to a competitive salary, this position will receive the following benefits:
- 12 paid holidays annually
- 10 days of paid vacation annually
- 6 days of sick leave annually
- Medical insurance
- 401(k) with 4% fully vested safe-harbor company match
- Communications stipend for remote employees
- Training and continuing education budget
- Regular firm events (happy hours, team building, holiday party, etc)
- Laptops are replaced every 3 years. After 3 years, your work laptop will become your personal laptop.
TorkLaw is a multi-state employer, as such, any salary range provided may not be applicable in all states. Any offer made to a successful candidate will be dependent on several factors that may include years of experience, education, location, etc.
