Job description
Join a bold, innovative marketing agency that helps brands stand out and scale through creative, data-driven strategies. With a focus on performance marketing, branding, and storytelling, they craft high-impact campaigns that drive engagement and growth. Their team thrives in a fast-paced, collaborative environment, constantly pushing boundaries to deliver exceptional results for clients across various industries.
We are looking for a Google Paid Media Manager to join a lean, high-impact team managing 19+ paid search accounts alongside another Paid Media Manager and a Funnel Architect. Budgets typically run $10K–$30K/month, scaling with client size.
In this role, you’ll own campaign strategy and execution, crafting persuasive ad copy, optimizing daily, and delivering data-driven insights that drive client success. You’ll also streamline our internal workflows, ensuring the Paid Media function scales smoothly. If you love marketing, problem-solving, and delivering top-tier results, this is the perfect opportunity to grow with a dynamic agency and to work for a US-based company!
What You’ll Do
- Web & Funnel Strategy:
- Plan and launch high-converting campaigns, primarily on Google Ads (Search, Display, PMax).
- Optimize daily across a portfolio of 8–12 accounts to hit key KPIs (CPL, ROAS, CTR).
- Collaborate with your Paid Media peer to ensure balanced workload and campaign consistency.
- Performance Monitoring & Reporting:
- Analyze performance data to detect trends, surface insights, and proactively fix issues.
- Own monthly reporting and deliver clear, actionable takeaways for clients and internal teams.
- Run A/B tests on ads, bids, and landing pages in collaboration with the Funnel Architect.
- Communication & Collaboration:
- Coordinate with account managers and creatives to align messaging and strategy.
- Join client calls/emails as needed—especially when results shift or new opportunities arise.
- Translate complex performance data into plain-language recommendations.
- Process & Quality Control:
- Ensure airtight UTM tracking, naming conventions, and conversion setups across accounts.
- Codify repeatable wins and contribute to playbooks and SOPs.
- Improve systems to make account management smarter, faster, and more scalable.
What You Need
- 3–5 years managing Google Ads for B2C lead generation.
- $100K+ monthly ad spend under direct management.
- Proven track record in optimizing for CPL and lead quality.
- Must Have:
- Google Ads (Search, Display, PMax)
- Conversion tracking: GA4, GTM, Google Ads, call tracking (CallRail, WhatConverts)
- Excel / Google Sheets: Pivot tables, VLOOKUP, formulas
- Looker Studio or similar for dashboards.
- Strategic & Analytical Strengths:
- Able to analyze performance across accounts and isolate high-leverage optimizations.
- Confidently building forecasts and media plans.
- Clear, professional written English—your ad copy must be client-grade.
- Organized and calm under pressure; able to prioritize across a full book of business.
- Bonus - Nice to have:
- Familiarity with pest control or broader home services (HVAC, plumbing, etc.)
- Prior agency experience juggling multiple accounts.
- Experience with eCommerce Google campaigns (even limited)
Salary & Perks
- Competitive Salary.
- This is a full-time, long-term position.
- The position is immediately available and requires entering into an independent contractor agreement.
- Work from home.
- Monday through Friday, 8 am to 5 pm (+/- 1 hour accepted) - PST.
- Additional perks
The next step will take you to an application form that requires you to answer some questions and upload your resume in English. Please answer completely so that we can get to know you better.
