Job description
A leading design and marketing agency, looking for a results-driven Paid Media Marketer to develop, manage, and optimize paid advertising campaigns for their clients, primarily on Google Ads and Facebook platforms.
Location:
Fully Remote (Work from Home), 9 AM - 6 PM EST
Key Responsibilities
Strategy Development:
Develop and implement strategies for paid media campaigns to meet business objectives and KPIs.
Collaborate with the account manager to ensure paid media strategies align with overall marketing goals.
Campaign Management:
Plan, create, and manage Google Ads and Facebook Ads paid advertising campaigns.
Monitor and adjust budgets for paid campaigns to maximize ROI and ensure effective spend allocation.
Ad Creation & Optimization:
Craft compelling ad copy, create images and videos that align with campaign goals and the client’s brand.
Continuously optimize ad creatives, targeting, bidding strategies, and landing pages to improve performance.
Performance Analysis & Reporting:
Analyze campaign performance using key metrics like CTR, CPC, CPA, ROAS, and conversion rates.
Provide regular performance reports and insights, identifying trends and recommending adjustments for improvement.
Audience Segmentation & Targeting:
Conduct thorough audience research to define target segments and create highly targeted ad campaigns.
Leverage data and insights to refine audience targeting across both platforms (Google, Facebook).
A/B Testing & Experimentation:
Conduct A/B tests on ad creative, targeting options, and bidding strategies to optimize results.
Implement experimentation to test new campaign approaches and drive continuous improvement.
Bid Management & Budget Allocation:
Manage bids and budgets to ensure campaigns stay within financial limits while delivering maximum impact.
Adjust bidding strategies in real-time to align with campaign performance and goals.
Market Research:
Stay updated on trends in digital advertising, industry best practices, and emerging technologies.
Conduct competitor analysis to identify opportunities for paid media campaign improvements.
Cross-Channel Coordination:
Collaborate with other marketing team members to ensure a cohesive approach across all digital marketing channels.
Manage paid media campaigns in coordination with organic social, SEO, and email marketing efforts.
Compliance & Best Practices:
Ensure that all paid media campaigns comply with platform guidelines and legal requirements.
Stay up-to-date with changes in platform policies and adapt campaigns accordingly.
Client/Stakeholder Communication:
Communicate campaign progress, performance, and recommendations to clients or internal stakeholders.
Manage expectations and provide transparency in results and budget usage.
Problem Solving & Troubleshooting:
- Identify and resolve issues related to campaign delivery, budget pacing, and performance anomalies.
Qualifications
Experience & Skills:
Minimum 3 years of experience in Paid Media Marketing.
Minimum 3 years of experience working with Google Ads.
Minimum 3 years of experience working with Facebook Ads and boosted posts.
Minimum 3 years of marketing agency experience.
Required Certifications:
Google Ads
Google Analytics (GA4)
Facebook Certified Digital Marketing Associate
What Success Looks Like
Attendance/Punctuality: Consistently on time and ensures work responsibilities are covered when absent.
Business Acumen: Understands the business implications of decisions and aligns work with strategic goals.
Dependability: Follows instructions, keeps commitments, and completes tasks on time.
Judgment: Makes timely, accurate decisions and includes appropriate people in decision-making.
Oral Communication: Speaks clearly and persuasively, listens and responds well to questions.
Organizational Support: Completes administrative tasks correctly and supports the organization’s goals.
Quality Management: Seeks ways to improve and promote quality, demonstrating accuracy and thoroughness.
Strategic Thinking: Develops strategies, understands the organization’s strengths and weaknesses, and adapts strategies to changing conditions.
Timeliness: Meets productivity standards and strives to increase productivity.
Written Communication: Writes clearly, edits work for grammar and spelling, and presents numerical data effectively.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
