Partner Marketing Manager

Job description

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since our inception in 2014, we’ve scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees.

The EH Way

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

1. We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
2. We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
3. We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
4. We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
5. We Live by Our Values - we role model our values 100% of the time
6. We Expect High Performance - we set a high standard and we’re not satisfied with being average

This role

We’re seeking an experienced, hands-on Partner Marketing Manager to cover a 12-month maternity leave contract. This is a crucial role which owns the conception, execution and growth of strategic activities across both Australia and New Zealand to help take our partner program to the next level. Developing our partner program is a key focus for helping Employment Hero grow both in ANZ and around the globe. The Partner Marketing Manager will support the growth of this segment focusing on building our base of partners and growing the pipeline of partner referrals. They will report directly to the Head of ANZ Marketing.

The Partner Marketing Manager will work closely with the Partner Sales team, made up of Account Executives and Sales Development Representatives. The primary focus will be acquiring more partners across key segments and verticals (IT Resellers, HR Consultants, Accountants/Bookkeepers, etc.) and building the pipeline of partner referrals. This role is both partner and prospect-facing. The Partner Marketing Manager will work with the wider ANZ Marketing team to bring their strategy to life and also identify opportunities to align objectives.

The Partner Marketing Manager will also collaborate closely with the global partner marketing team (from Events, to CRM, to PR, to MarOps & more) to ensure alignment with our overarching partner program strategy. This role requires strong cross-regional communication to incorporate global initiatives, share local learnings, and contribute to the success of our global partner network.

The ideal candidate has deep experience building/growing a partner channel, is comfortable working with partners directly in a public-facing role, is a strong written and verbal communicator, is obsessed with metrics, collaborates well across marketing functions, is a long-term strategic thinker and is comfortable in the driver’s seat.

You will

• Develop and execute a comprehensive go-to-market (GTM) strategy in collaboration with the Partnerships Team for 2026, aimed at achieving their objectives - including both new partner acquisition and generating partner-qualified leads from enabling existing partners..
• Own the conception and delivery of impactful GTM materials such as live and digital events, tradeshows (both owned and third-party), digital content (e.g., blogs, guides, webinars), joint marketing assets, case studies, and tailored onboarding experiences.
• Craft tailored marketing strategies for acquiring partners in different verticals by understanding our ideal partner profile, refining messaging, and identifying strategies that drive growth and deliver on key objectives.
• Own the execution of monthly partner newsletters and monthly partner webinars to keep partners informed and updated on product updates and news.
• Work closely with the Partner Sales team to drive strategic activities with key partners, including designing and executing co-branded campaigns with partners to drive awareness, leads, and revenue.
• Manage and nurture the ANZ partner community through our digital partner community platform, fostering engagement and collaboration.
• Provide tools and create resources to ensure partners effectively promote the company’s products.
• Support partner onboarding processes with tailored marketing materials and kick-off campaigns.
• Report on partner marketing performance in Quarterly Business Reviews, showcasing key wins, insights, and measurable business impact.
• Focus on high-impact, strategic initiatives by rigorously prioritising activities that will drive the fastest growth and most significant outcomes for the Partner Program, while maintaining budget efficiency.

Who you are

To thrive at Employment Hero, you’ll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you’ll also bring

• Comfortable working with partners directly and being a positive and outgoing face of Employment Hero for our partners
• 6+ years of relevant partner marketing experience, ideally within a fast-paced, B2B industry (tech, SaaS, and startups a plus)
• Proven experience growing a partner channel through marketing activities (paid social & search, brand building, events, co-marketing, community building, etc.) and working with a range of partners from new to established
• Hands-on experience with building email campaigns and utilising marketing tools and CRM management platforms, especially Marketo and Salesforce
• A highly analytical and metrics-orientated approach to marketing
• Excellent written and verbal communication skills, organisational skills and has high attention to detail
• Experience running events like large conference and tradeshow booths, roundtables, webinars, etc.
• Comfortable testing and iterating on campaigns and running A/B tests
• Analytical skills and be data-driven in your thinking, and be proficient in reporting campaign effectiveness end-to-end
• A creative problem solver and critical thinker, with great attention to detail
• Degree qualified in marketing or a related field (desired)
• Comfortable and confident surfacing opportunities, explaining your ideas, taking briefs, and participating in brainstorming sessions
• Able to work autonomously in a “remote first” work environment and to agreed deadlines
• Experience working with key verticals like Accountancy and Bookkeeping firms, HR Consultants and IT Resellers is a plus
• Willingness to take ownership of the strategy and execution and be in the driver’s seat
• Excellent cross-functional communication and stakeholder management skills, with proven ability to report on success

What we can offer

At Employment Hero, we don’t just talk about a better way to work - we live it. Joining Employment Hero means

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You will be given a generous WFH office expense budget and outstanding learning & development opportunities

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here employmenthero.com/legals/applicant-policy/

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.