Performance Marketing Lead

Job description

About Zepz

Zepz Group is the group powering leading global remittance brands: WorldRemit and Sendwave. Zepz Group has been disrupting an industry previously dominated by offline legacy players by reducing the barriers to finance and increasing safety and convenience for users. Every day, Zepz Group and its brands work towards unlocking the prosperity of cross-border communities through finance and technology - driven by the vision of a world that celebrates migrants’ impact on prosperity, at home and abroad. Zepz served over 9+ million users through its presence in over 4,600 corridors with over 40 send countries and 90 receive countries

Come join us!

Zepz.io

Our Commitments:

1. We act like owners- We are relentlessly delivering for our users and spending money thoughtfully.
2. We embrace embarrassing honesty - We function best when we’re open and honest with one another — especially about our challenges and doubts.
3. We have a bias to action - We get to first outcomes quickly, iterate and learn.
4. We strive to be better - We may make mistakes, but always learn from them.
5. We are inclusive - to better reflect and serve our users.

About the role:

You will be a highly impactful Performance Marketing Lead if you:

• Possess an extensive track record of developing and leading high-impact, multi-channel performance marketing strategies that demonstrably drive business growth (including Paid Social, Search, Display, App Marketing, etc.).
• Are a highly strategic and analytical leader, adept at translating complex data into actionable business strategy, setting direction, and making informed decisions under uncertainty.
• Have a proven ability to identify and drive strategic initiatives, including evaluating new channels, technologies, and methodologies to ensure continuous improvement and innovation within the performance marketing function.
• Possess good communication skills, capable of presenting strategy, performance, and complex concepts clearly to cross-functional partners.
• Are an inspirational team player who leads a team effectively with a passion for innovation, dedicated to mentoring and developing a high-performing team of performance marketing professionals.
• Have proven experience managing and developing digital marketing managers and specialists.

What you will own (Role and responsibilities):

Reporting to the Performance Marketing & Market Launcher Director

Team Leadership & Development:

• Lead, mentor, and develop a team of performance marketing professionals (including Manager and Senior Manager levels), setting clear objectives, providing regular feedback, and fostering career growth.
• Cultivate a culture of high performance, accountability, continuous learning, data-driven decision-making, and collaboration within the performance marketing team.
• Ensure the team has the resources, tools, and support needed to achieve their goals.

Strategic Performance Marketing Leadership:

• Define, own, and champion the overall performance marketing strategy across all paid channels, ensuring tight alignment with overarching business objectives, target audiences, and new customer goals.
• Oversee the planning, execution, and optimisation of all paid media campaigns managed by the team, providing strategic guidance and ensuring adherence to best practices.
• Drive innovation in channel mix, targeting strategies, bidding algorithms, creative testing methodologies, and measurement approaches.
• Stay at the forefront of the digital marketing landscape, proactively identifying and evaluating new platforms, partners, and technologies to maintain a competitive edge.

App Growth Strategy Oversight:

• Provide strategic direction and oversight for all paid app marketing initiatives, ensuring strategies effectively contribute to overall app growth and business goals.
• Ensure strong alignment between paid acquisition efforts and broader product, and engagement strategies.

Performance Analysis, Reporting & Forecasting Leadership:

• Work hand in hand with the data team on the overarching measurement framework for performance marketing, ensuring robust tracking, accurate attribution, and insightful incrementality reporting across all channels.
• Oversee the delivery of performance analysis, ensuring the team provides deep-dive insights, identifies trends, and makes strategic recommendations.
• Accountable for performance forecasting, budget pacing commentary, and communicating results, insights, and strategic plans, or support the team to do this effectively

Budget & Financial Oversight:

• Hold full accountability for the total performance marketing budget, including planning, allocation across channels and initiatives, forecasting, and pacing management.
• Ensure rigorous ROI analysis and reporting across all investments, providing clear justification for budget allocation and strategic shifts.
• Work closely with Finance partners on budget management and reporting.

Senior Stakeholder Management & Cross-functional Alignment:

• Act as the primary performance marketing point person for senior leadership and key cross-functional partners (e.g., Product, Data Science, Creative, MarTech, Finance).
• Build strong, collaborative relationships across the organisation, driving strategic alignment and ensuring performance marketing plans are integrated with broader business initiatives.
• Effectively represent the team’s strategy, performance, and needs

What you bring to the table:

• Minimum 6-7+ years of experience in performance marketing, with a clear progression of responsibility, preferably within an agency, the financial/fintech sector, or a high-growth B2C App sector.
• Proven experience (minimum 2+ years) managing and developing digital marketing professionals or teams.
• Deep strategic understanding and demonstrable success overseeing large-scale campaigns across core performance channels like Paid Social (Meta, etc.) and Google Ads (Search, UAC, Display, YouTube).
• Exceptional analytical and quantitative skills, with the ability to translate complex data and modelling outputs (e.g., attribution, incrementality testing) into actionable digital strategy.
• Strong proficiency with core analytics and advertising platforms; strategic understanding of the marketing technology landscape (e.g., MMPs, automation tools).
• Proven ability to manage significant marketing budgets effectively and demonstrate strong ROI.
• Excellent strategic thinking, problem-solving, and decision-making capabilities.
• Outstanding communication, presentation, and stakeholder management skills.
• Right to work in the UK.

What you’ll get from us

Please note that the benefits below will apply to permanent roles.

We have five core benefits for our talent in the US, UK, Philippines, Poland, and South Africa. specifically:

• Unlimited Annual Leave: Feel free to make the most of your time off and maintain a healthy work-life balance!
• Private Medical Cover: ​​You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being.
• Retirement: We offer pension schemes to help you plan for and secure your future.
• Life Assurance: Life assurance is available to give you peace of mind and protect your loved ones in case of the unexpected.
• Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible.

We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive. In addition to the above, you will discover that we have a range of secondary perks (such as the cycle-to-work scheme and employee discounts) depending on your location, to help you thrive at Zepz!

Why choose Zepz?

• Our team of over 1,000  employees is fully distributed across the world. We are working from coffee shops, homes, and co-working spaces — making us one of the larger fully distributed growth-stage startups in the world but we also offer workspace in our talent cluster locations - spaces we can meet, collaborate and connect.
• We are proud parents, community organizers, farmers, band members, yoga teachers, YouTube influencers, former Olympians, and serial entrepreneurs.
• We collectively speak over twenty languages, including Akuapem, Amharic, Bengali, Ewe, Fante, Ga, Igbo, Kalenjin, Luganda, Oromo, Somali, Swahili, Wolof, Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish and Swedish.
• At Zepz, embodying our commitments binds us together. We are collectively passionate about striving to achieve our vision and purpose -  to continue to provide the best service to our users.

Ready to Apply?

Applications will be reviewed on a rolling basis. If interested, please submit your resume along with a cover letter (optional), highlighting why your experience demonstrates you meet the requirements of the role. Please also indicate the countries in which you have work authorization.

Confidence can sometimes hold us back from applying for a job. But we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. Zepz is a place where everyone can thrive.

So however you identify and whatever background you bring with you, and if at all you might need any form of support to make the process as comfortable as possible, please let us know and give us a shot by applying. We want you to be excited to wake up to make an impact every day.