Job description
WHO WE ARE:
Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.
WHO YOU ARE:
As a Performance Marketing, Sr. Manager you’ll be the strategic and operational lead for our paid acquisition program, responsible for managing $20M+ in annual spend across channels like Paid Social, SEM, Programmatic, Influencer, and future bets. We’re looking for someone who can think in CAC and LTV, move fast, collaborate cross-functionally, and bring ideas to life through data and experimentation. You’ll work closely with our agencies and internal teams, own the forecasting and P&L, and lead the charge on creative testing and full-funnel impact.
WHAT YOU’LL DO:
- Own strategy and execution across Paid Social, Influencer, Programmatic, and emerging channels
- Manage performance agency relationships and hold them accountable to efficiency and volume KPIs
- Forecast, pace, and optimize toward CAC, ROAS, and lead quality goals
- Brief and traffic creative assets for legal approvals (with support and automation tools)
- Lead creative testing initiatives with an eye toward continuous improvement
- Collaborate with Content, SEO, and Product Marketing on integrated campaigns
- Launch new channels and sunset ineffective ones
- Translate data into insights and insights into decisions; move with agility and urgency
- Work cross-functionally with Legal on consent, disclosures, and ad copy best practices
- Work with Operations on delivering desired lead mix
WHAT YOU’LL NEED:
- 4–6+ years of paid media or growth experience
- Experience managing >$5M budgets and agency partners
- Strong performance mindset (data, creative, testing, forecasting)
- Creative thinker with a get-it-done attitude
- Financial fluency – can own a P&L, build a forecast, and catch anomalies early
- Respectful challenger who pushes for better, not just more
- Experience in legal-regulated industries (insurance, finance, health) is a plus
WHAT’S IN IT FOR YOU?
Zinnia offers excellent career progression and competitive compensation. We offer great benefits, including health/dental insurance, parental leave, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more. We’re looking for the best and brightest innovators in the industry to join our team. At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done. Visit our website at www.zinnia.com for more information. Apply by completing the online application on the careers section of our website. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.
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