Job description
Performance Marketing is a crucial part of our go-to-market strategy at Xentral ERP Software. We are looking for an experienced performance marketing expert, who helps us to generate MQL optimised for cost per SQL.
You will be responsible for our performance marketing strategy in alignment with our overarching business plan and all our paid channels - currently Google Ads, Microsoft Ads, LinkedIn Ads and META Ads. In alignment with the demand generation team (Paid, SEO, Content & CVRO) you are a driving force for demand generation and lead capture tactics.
Your Tasks:
- You develop and manage Google Ads Hands-on
- You manage and improve LinkedIn Ads, META Ads (Top-of-funnel + Retargeting)
- You help to identify and set up new paid marketing channels (e.g. review pages such as Capterra & OMR Reviews, Content Syndication, …)
- You define — and, with the help of our designer and CVRO specialist, support — A/B testing of landing pages, ad copy, and creatives
- You crunch data on a daily basis to monitor and improve the performance of all channels based on cost per SQL (use Hubspot oriented channel reporting)
- You support landing page creation and optimization
- You develop and implement re-targeting tactics across multiple channels, focusing on high-performing video and image creatives
Your Profile:
- You have minimum 5 years hands-on experience in with Google Ads, ideally for a B2B SaaS company or agency
- You have ideally a first experience working with paid social channels
- You have ideally worked with Hubspot
- You understand technical aspects of performance marketing like e.g. conversion tracking, attribution, etc
- You have a hands-on mentality
- You are interested to work with AI for improved efficiency
- Our target audience is focused mainly in German-speaking countries, so you are fluent or near-native in German
We offer
Flexible Work Environment: Enjoy remote work options across Europe or from our office-hubs in Augsburg, Amsterdam, Berlin, Munich, and Lohne (Oldenburg), along with flexible working hours.
Competitive Compensation & Comprehensive Benefits: Attractive salary packages and a generous leave policy that includes 28 annual leave days, special leave days, and nursing care days. Our comprehensive benefits package also provides a monthly voucher to choose from a variety of providers, including Urban Sports Club, grocery stores, entertainment, and lifestyle options. Additionally, we equip all employees with state-of-the-art home office equipment and offer a 50% subsidy on private pension plans for permanent employees in Germany.
Professional Growth & Development: Benefit from a significant budget dedicated to learning and personal development, supporting your career growth and continuous learning.
Inclusive & Engaging Culture: Participate in virtual and in-person company events and in our yearly culture connect days, fostering a collaborative and vibrant company culture with minimal hierarchies and respectful communication.
Diverse & International Team: Work alongside a multicultural and international team across 17 different work locations within Europe and 32 nationalities, embracing diversity and a global perspective.
You have what it takes? Then apply now with your CV or LinkedIn profile.
We look forward to your application!
About us
We are an established tech startup with major tech investors Sequoia Capital and Visionaries Club on our side. We are aiming at defining a new SaaS category and empower entrepreneurs and e-commerce vendors to automate their resource planning and focus on the things that matters most to them: their business.
We grow all over Europe, join us fully remote or in one of our hubs in Augsburg, Amsterdam, Berlin, Munich and Lohne (Oldenburg). You decide!
Your recruitment experience @ Xentral
We aim for our recruitment experience to be exciting, smooth, and rewarding—for both you and us! That’s why we’ve designed a efficient and enjoyable recruitment process to ensure a great experience from start to finish. Want to know what your journey with us will look like? Check it out here!
Still have questions before taking the next step? No worries—we’re here to help! I’m Yan-Dee, your responsible Talent Acquisition Manager, and I’m happy to answer any questions so you can make the best decision for you.
We can’t wait to receive your application and hopefully welcome you to our team soon! 🚀
