Job description
At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.
We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.
As a Product Marketing Manager you will play a critical role in helping us scale our go-to-market operations, and positioning Roofr products in a way that stands out.
What you get to do:
This role is the executional lead for product launches, internal readiness, and GTM asset development—connecting the dots between what we build, how we communicate it, and how it drives revenue.
As the bridge between Product, Sales, CS, and Marketing, you’ll be the strategic mind and the tactical engine behind launches. You’ll work with the rest of the product marketing team to execute focused strategies across Product-Led and Sales-Led motions.
You’re a natural cross-functional operator who thrives at the intersection of planning and execution. You know how to turn product updates into clear customer value, and you’re confident managing timelines, coordinating teams, and reviewing tactical deliverables. You’re deeply collaborative, love building repeatable processes, and get energy from enabling others. Most importantly, you bring a customer-first mindset to everything you do—and you’re excited to help a growing team scale with clarity, consistency, and impact.
Here’s what you’ll do:
- Lead GTM execution for product launches, from planning through post-launch analysis
- Collaborate with Product to align roadmap priorities with GTM needs
- Manage launch timelines, cross-functional coordination, and internal readiness
- Delegate and oversee tactical execution across PLG and SLG PMM Specialists
- Review assets including sales collateral, onboarding content, and lifecycle campaigns
- Monitor launch and adoption performance, and continuously improve GTM processes
- Support strategic initiatives alongside the Sr. PMM, including positioning, research, and competitive insights
What you bring to the role:
- 3–5+ years of experience in product marketing in a high-velocity SaaS environment
- SMB, construction tech industry, or vertical SaaS Experience is a plus!
- Product Marketing Core Certification is always a nice-to-have
- Experience managing launches or leading GTM workstreams
- Experience with common product marketing tools like Pendo, Appcues, Navattic, Hubspot, Figma
- Strong project management and stakeholder alignment skills
- A portfolio of work: sales assets, onboarding flows, adoption campaigns, etc.
- Bonus: experience supporting both PLG and sales-led motions
🏠 What we offer:
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
🏝️ Vacation/Paid Time Off:
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer paid benefits
- RRSP/401k match
- Generous Parental Leave policy
🤝 Perks:
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Internet and phone allowance
- Remote first culture
- Weekly Friday paydays!
Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site (https://boards.greenhouse.io/roofr). Please be cautious of job offers that come from non-company email addresses (@roofr.com), instant messaging platforms, or unsolicited calls.
