Job description
The Role
We’re looking for a Programmatic Manager to help launch, oversee, and directly manage campaigns for our clients at Wpromote. You’ll manage paid media campaigns across programmatic platforms, making optimizations and updates daily.
We want a go-getter that brings prior experience and knowledge with various verticals and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.
This is a 1099 freelance role with an expected commitment of approximately 20 hours per week, with the possibility of increasing to 30–40 hours depending on need. The engagement is expected to run through October, with potential to extend through the end of the year.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
The anticipated hourly rate for this role will be $33.00/hr - $45.00/hr based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget.
*This role may be performed remotely in most U.S. states, with some exclusions.
**This position is not eligible for immigration sponsorship
\*\*\* This position is a contract, 1099 freelance role
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You Will Be
- Managing client Display, Shopping, Video and retargeting advertising campaigns, including: strategy development, project management, report delivery, and client communication
- Managing technology vendor relationships as well as the implementation and/or integration of those technologies
- Creating and managing a portfolio of accounts in DV360, The Trade Desk, and other engines including campaign creation, trafficking, and optimization
- Analyzing campaign results and adjusting strategy and budgets accordingly
- Implementing optimizations across all marketing channels to improve KPIs (ie: brand lift, ROAS) and achieve maximum effectiveness
- Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
You Must Have
- 1-3 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
- Manage full funnel campaigns with varying KPIs for awareness, consideration, and conversion in the DSP and performance reporting
- Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP)
- Knowledge of the programmatic industry and buying models
- Excellent verbal and written communication skills
- Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV360, TTD, Data Xu, Media Math, LiveRamp etc.)
- Expertise in cross-channel and cross-device tracking, optimization, and attribution
- Advanced experience with ad trafficking (Campaign Manager specific a plus).
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
