Senior Director, Performance Creative

Job description

The Role

Wpromote is looking for a visionary and hands-on Senior Director, Performance Creative to lead and evolve one of the most critical disciplines within our creative organization. This role is equal parts strategist, builder, manager, operator, and performance marketer. You’ll oversee a high-performing, cross-functional team while advancing how we develop, test, scale, and systemize creative for today’s most dynamic brands.

You’ll bring a deep understanding of performance creative and how to build campaigns that convert, as well as a forward-looking mindset that embraces innovation, particularly around how AI tools can drive smarter, faster creative development in partnership with human ingenuity. This is an opportunity to shape the future of performance creative at scale.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $135,000 - $175,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

• Overseeing and inspiring the Performance Creative department by setting a clear vision, driving creative excellence, and aligning strategic priorities with client and business goals.
• Leading new business proposals and RFP responses from a performance creative lens, including strategy, pitch materials, and staffing recommendations.
• Partnering with the team in building out Statements of Work (SOWs) that define deliverables, timelines, and KPIs.
• Collaborating with SVP of Creative and Creative Ops Director on service model optimization, team capacity planning, and process refinement
• Managing and mentoring a diverse team of designers and creative strategists, building career paths, fostering creative excellence, and providing frequent, thoughtful feedback.
• Identifying and managing external creative production partners and freelancers.
• Setting and tracking performance goals and OKRs for individuals and the department, conducting regular 1:1s and team health check-ins.
• Leading weekly team stand-ups, monthly all-hands, and other key touchpoints to ensure alignment and foster a culture of collaboration and ownership
• Modeling Wpromote’s values of cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success
• Architecting and implementing AI-powered workflows and systems that enable scalable creative production, leveraging tools for ideation, scripting, storyboarding, editing, and versioning.
• Leading internal training and share case studies or implementation examples to demonstrate how AI + human oversight can accelerate performance without sacrificing quality.
• Staying abreast of new platforms and techniques that enhance efficiency, and evaluate vendor partners where appropriate
• A strategic creative lead across major accounts, helping clients connect creative performance with business outcomes.
• Acting as a senior partner on a small set of client accounts, directly owning relationships, campaign oversight, and creative innovation.
• Translating performance metrics into iterative creative testing strategies, identifying when to scale, pivot, or retire assets.
• Partnering cross-functionally with Brand Creative, Influencer, UGC, Media, Strategy, Account Management, Project Management, and Operations to create aligned, performance-driven campaign plans across the full funnel.
• Presenting confidently to senior client stakeholders and external partners, articulating creative vision, performance insights, and test-and-learn frameworks—while also leading new business pitches and contributing to proposals, SOWs, and onboarding for prospective clients
• Leading internal processes for creative prioritization, production, QA, and delivery in collaboration with the Creative Ops Lead.
• Continuously audit team workflows and tooling, proactively identifying opportunities to streamline, automate, or level up execution.
• Managing department timelines and deliverables across multiple projects and clients to ensure on-time, on-budget delivery.
• Supporting team resourcing, recruiting, and vendor negotiation/onboarding to meet scaling needs

You Must Have

• 7+ years in creative marketing or performance advertising, with 2+ years leading cross-functional teams at a senior level.
• Proven experience managing creative departments, including hiring, coaching, and career development.
• Deep expertise in Performance Creative, with a focus on Paid Social, Programmatic, YouTube, Display, and video advertising.
• Experience building and scaling creative teams, systems, and service offerings in an agency.
• Demonstrated ability to lead complex, multi-channel campaigns and own client relationships from brief through delivery.
• Success crafting proposals, SOWs, and new business pitches; adept at cross-selling and upselling creative services.
• Experience owning and evolving creative strategy across client portfolios, leading campaign development that translates performance data and insights into actionable creative execution
• Comfortability working in and guiding teams across: Asana, Slack, Frame.io, Figma, Adobe Creative Suite, and motion design tools.
• Working knowledge of AI platforms and how to systematize their use in creative workflows.
• Familiarity with tools like Meta Ads Manager, YouTube Studio, TikTok Creative Center, and relevant data dashboards
• Thoughtful empathy and strong communication skills that build trust quickly, foster clarity and kindness, and demonstrate a deep commitment to those around you
• A collaborative, hands-on approach—someone who steps up in complex moments, supports teammates beyond defined roles, and leads with consistency, accountability, and follow-through.
• A proactive mindset with the ability to anticipate challenges, navigate ambiguity with confidence, and approach problem-solving with thoughtfulness and composure.
• High integrity and approachability, with a dependable, direct presence that leads with both heart and head—and inspires others to follow suit
• Track record of building and improving processes, with a passion for shaping evolving organizations and making a lasting impact

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.