Job description
Sprout Social is looking to hire a Regional VP, APAC to lead the APAC Sales team and serve as Regional Remote Lead for the wider APAC team, to be based in Australia.
Why join Sprout’s Sales & Success team?
Leading the Sales team in the APAC region provides a unique opportunity to apply your knowledge and experience playbook here at Sprout. At Sprout Social, we empower brands to deepen real connections with their audiences, leveraging the power of social media. As a leader in social media management solutions, we serve a global customer base, including top brands and emerging businesses, helping them navigate the evolving digital landscape with innovative tools and unmatched customer support. Sprout Social is a place where people and their ideas thrive. Our success stems from a strong commitment to our people, our customers, and our community.
What you’ll do
We are seeking a Vice President, Sales to lead our Enterprise and Commercial APAC sales teams, driving growth in this critical region of our business. This role requires a results-driven and customer-centric leader with a proven ability to build, scale, and inspire high-performing sales organizations. The ideal candidate will have a deep understanding of APAC markets, experience with SaaS sales, and a track record of fostering cross-functional collaboration to deliver exceptional business outcomes.
- Strategic Leadership: Be the regional leader for our APAC market, responsible for developing and executing a localized GTM strategy while supporting Sprout’s Global Commercial & Enterprise strategy - helping design and implement our direct and indirect strategies within the region.
- Regional Leadership: Lead our go-to-market efforts across the entire continent, representing our suite of solutions, supporting the Sprout community across Singapore and Australia.
- Team Building and Leadership: Recruit, mentor, and lead a diverse, high-performing APAC sales team, fostering a culture of accountability, inclusion, and excellence.
- Revenue Growth: Drive revenue growth through effective pipeline management, team enablement, and optimization of sales processes.
- Market Expansion: Identify and capitalize on opportunities to penetrate emerging and established markets, adapting strategies to regional nuances.
- Customer-Centricity: Act as a champion for customers, ensuring their voices are central to sales strategies and fostering long-term relationships that drive retention and expansion.
- Cross-Functional Collaboration: Partner with business development, marketing, product, success, solutions engineering and other internal teams to align on go-to-market strategies, product offerings, and customer experience.
- Data-Driven Insights: Leverage data and analytics to inform decision-making, measure team performance, and continuously improve outcomes.
- Innovation: Stay ahead of industry trends and emerging best practices to position Sprout Social as a leader in the commercial segment.
- Inclusive Leadership in APAC
- Serve as the APAC Regional Remote Lead, overseeing the day-to-day operations of the regional teams across Australia, Singapore and the Philippines and acting as a liaison between the region and HQ (We anticipate this work to account for 10-15% of capacity)
- Champion diversity, equity, and inclusion by promoting diverse perspectives, ensuring inclusive practices are embedded into regional strategy, and fostering an equitable environment for all team members within the APAC region.
- Represent APAC in senior leadership offsites, strategy sessions, and cross-regional forums, articulating the region’s insights, challenges, and opportunities.
- Partner with global leadership to shape and communicate APAC’s strategic direction, ensuring regional needs are integrated into the broader organizational vision.
What you’ll bring
You are a results-oriented leader with a proven track record of strategic leadership, driving global sales strategies that align with core business objectives and specific APAC market experience. You are a committed leader with experience building and leading high-performing, diverse sales teams while fostering a culture of accountability, inclusion, and operational excellence. You have proven success in cross-collaborating across functions within a global organization, leveraging data-driven insights to drive revenue growth.
The minimum qualifications for this role include:
- 15+ years of professional experience, with 10+ years in sales leadership roles
- Second-line leadership experience, with demonstrated ability to lead leaders while driving alignment with strategic objectives
- Proven success in SaaS sales, in both Commercial and Enterprise segments in the wider APAC region (including ANZ and SEA)
- Demonstrated experience leading sales teams across diverse geographies, with an understanding of regional dynamics and business practices
- A track record of achieving or exceeding revenue targets in a high-growth environment
- Strong people leadership skills, with a focus on developing talent, driving engagement, and building inclusive cultures
Preferred qualifications for this role include:
- Comfort with data-driven decision-making and leveraging sales technology (e.g., CRM tools like Salesforce)
- Exceptional written and verbal communication skills, with the ability to influence stakeholders at all levels
- Ability to thrive in a fast-paced, dynamic environment and embrace change
How you’ll grow
Within 1 month, you’ll plant your roots, including:
- Experience Sprout’s in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers
- Make a plan with your leader to set initial priorities, align on expectations for your role, plant goalposts for your career, and learn about Sprout’s approach to global sales
- Get to know your team (Directors, Managers, and ICs) and work to understand each individual’s current challenges and areas of opportunity
- Educate yourself on the current team structure, goals, and overall strengths/weaknesses
- Begin researching both emerging and established markets for potential growth opportunities. Understand regional variations, trends, customer pain points, and competitive pressures
Within 3 months, you’ll start hitting your stride by:
- Establish rapport with the existing sales leadership, sales team, and other cross-functional teams (marketing, product, customer success) to understand team dynamics, current processes, and areas for improvement
- Dive into current sales processes, performance metrics, and existing pipeline. Analyze historical performance data and CRM reports to understand where opportunities for growth exist
- Conduct a talent assessment of your team to understand coaching and development opportunities as well as hiring needs across your organization
- Begin coaching and mentoring Directors and Managers to help them improve, both professionally and personally
Within 6 months, you’ll be making a clear impact through:
- Start executing on pipeline management strategies, ensuring that the team is effectively managing their sales funnels, qualifying leads, and closing deals. Identify key performance indicators (KPIs) for team success and individual accountability.
- Partner with the marketing and product teams to ensure alignment on GTM strategies and collaborate to build sales enablement tools, training materials, and product positioning
- Start building relationships with key customers and internal teams. Establish a framework for integrating customer feedback into sales processes
- Support ongoing initiatives, planning efforts, and ensure your organization is delivering against its expectations
Within 12 months, you’ll make this role your own by:
- Owning the global sales strategy and leading your team through sustained growth, ensuring that regional strategies align with the overarching corporate goals
- Continue to build and lead a diverse, high-performing team that fosters a culture of accountability and excellence
- Champion a customer-first approach that drives both retention and expansion. Ensure customer feedback is continuously integrated into both sales strategies and product development
- Stay ahead of industry trends to position Sprout Social as a leader in the commercial segment
- Actively seek and respond to feedback from peers, customers, and leadership—both solicited and unsolicited—to continuously improve processes and outcomes
- Bring fresh ideas and innovative solutions to the table, using your unique skills and perspective to drive positive change and make an impact in ways we haven’t yet imagined
Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.
Our Benefits Program
We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
Candidates for this remote work opportunity must be based in NSW, Australia. If you are based in another location within Australia or APAC , we aren’t able to hire in your location at this time; however, if you’d like to stay in touch with us in case that changes in the future, please apply and we’ll save your application for possible future consideration.
#LI-Remote
