Job description
About Packt
Packt’s mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.
For more details, visit www.packtpub.com.
Overview
The Relationship Lead (RL) plays a pivotal role in Packt’s tech publishing ecosystem by driving both the acquisition of high-caliber authors and the execution of post-publication marketing strategies. As a dynamic link between subject matter experts, developer and IT professional and practitioner communities, and Packt’s content goals, the RL is responsible for discovering influential voices in tech, nurturing long-term author relationships, and ensuring that each published title achieves visibility, engagement, and commercial success across all sales channels.
This is a strategic, outward-facing role that requires a blend of people skills, product sensibility, DevRel marketing acumen, and technology community-building mindset.
Experience working in cloud computing (AWS, Azure, GCP), infrastructure, DevOps, platform engineering, or related developer relations (DevRel) roles will be considered a strong plus, especially in contexts involving technologies like Kubernetes, containerization, or infrastructure automation. This is NOT a sales role.
Key Responsibilities
Post-Publication Marketing & Building Your Network of Tech Influencers
Drive tech book visibility on Amazon, Packt.com, and third-party sales channels by executing structured marketing campaigns.
Develop and implement tech influencer-focused campaigns by identifying key voices across LinkedIn, Twitter/X, YouTube, and other tech platforms to amplify book launches.
Lead outreach programs to secure endorsements, quotes, and content collaborations from respected domain influencers, aiming to drive both awareness and book sales.
Partner with internal marketing and growth teams on metadata optimization, keyword targeting, and audience-specific messaging.
Develop title-specific promotion plans that include Amazon reviewer outreach, email campaigns, and community activations.
Track and report campaign performance, including influencer ROI, review sentiment, and sales impact.
Bulk Orders, Vendor Strategy & Partnerships
Serve as the primary lead for bulk sales initiatives, including securing large-scale orders from enterprise clients, training providers, conferences, and educational partners.
Develop and expand relationships with third-party vendors and distribution partners to optimize Packt’s vendor strategy and unlock new revenue streams.
Identify opportunities for long-term bulk purchasing agreements, licensing deals, or strategic partnerships with tech organizations and learning platforms.
Coordinate with sales, marketing, and finance teams to align on pricing, delivery, and promotion for high-volume opportunities.
Strategic Community & Developer Relations (DevRel)
Build relationships with cloud and IT practitioner communities, tech forums, and meetups to identify potential authors and amplify book launches.
Embed Packt titles into conversations on key developer platforms such as GitHub, Stack Overflow, Reddit, and Discord through proactive outreach and advocacy tied to these events.
Plan and support online events such as webinars, AMAs, and expert panels to showcase books and author expertise.
Gather community insights to inform future publishing priorities and marketing tactics.
Amazon Review & Reputation Management
Identify and manage credible Amazon reviewers to secure verified reviews for new releases.
Track review volume and sentiment; collaborate with authors and internal teams to act on feedback.
Build scalable review acquisition pipelines to support sustained post-launch visibility.
Deep Tech Events & Tech Expert Engagement
Plan and organize deep tech events including webinars, AMAs, expert panels, and technical workshops featuring influential IT tech practitioners, authors, and leaders to spotlight emerging technologies and book content.
Partner with respected experts in areas such as cloud, infrastructure, DevOps, Kubernetes, and platform engineering to ensure events deliver high technical value and credibility.
High-Status Author Acquisition & Engagement
- Proactively scout and pitch to high-profile tech professionals, thought leaders, and practitioners for authorship opportunities. Align publishing offers with a tech author or expert’s personal brand, expertise, and professional goals.
Why Work at Packt
We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression.
We try to achieve this by:
Ensuring a positive working environment for all team members, supportive of flexible and remote work.
Supporting individual development through growth opportunities and internal mobility.
Encouraging social collaboration within teams and communities and knowledge-sharing.
Fostering a culture that supports a healthy work-life balance.
We focus on the full employee experience. We seek to achieve this by:
Providing a broad range of benefits and initiatives.
Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.
Celebrating success stories and encouraging peer-to-peer recognition.
Fostering a culture of self-development.
Providing a work environment where the best idea wins, and challenges are encouraged.
Benefits:
You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.
Bonus scheme
5 day working week
25 days annual holiday (plus bank holidays)
Flexible hours: choose how, when, and where you work within India
Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.
