Job description
Team Overview:
At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We’re not just revolutionizing the digital advertising horizon, we’re shaping an organization where every member feels a sense of pride and is inspired to do their best work.
Job Summary:
The Retail Solutions Director is an individual contributor role focused on driving business growth through strategic client acquisition. This highly visible position requires close collaboration with both internal teams and prospective clients. The Director brings deep expertise in the Digital Marketing landscape, advertising strategies, and Fluency’s platform, with the ability to simplify complex digital marketing concepts for executive-level clients while also engaging with technical execution specialists. Responsible for expanding Fluency’s client base, the Director will proactively pursue new business through cold calling, managing inbound leads, and effectively closing new client accounts.
External Role Duties:
- Identify and establish relationships with new prospective clients to drive business growth.
- Effectively demonstrate the Fluency Platform to various stakeholders within a prospective client’s organization, including users, directors, managers, and executives.
- Develop and present compelling business cases to showcase the value of Fluency’s implementation for prospective clients.
- Maintain a proactive follow-up routine and outreach strategy to generate new business opportunities.
- Close new business deals, ensuring successful conversion from prospect to client.
- Travel to meet with prospective clients and attend industry events, up to 35%, though typically less.
Internal Role Duties:
- Maintain an organized pipeline and regularly communicate updates to executives.
- Act as the voice of the customer, providing insights and feedback to internal teams.
- Contribute to the development of onboarding guides and best practices to ensure smooth client integration.
- Support and drive efforts to ensure seamless onboarding for new clients, ensuring they have a positive experience from day one.
- Contribute to internal training and education efforts related to the digital marketing landscape and strategies.
- Collaborate with Advertising Engineers to ensure a smooth transition from the client sale to the implementation and launch phase.
What We Look For:
- Strong drive for success and achieving business goals
- Expertise and thought leadership in Digital Advertising, including PPC, Facebook, and Display Advertising
- Proven track record of developing and closing enterprise-level business opportunities
- Exceptional public speaking and presentation skills
- Open to feedback, with a strong ability to adapt and grow
- Passion for collaborating with and supporting peers to drive team success
Required Experience:
- Great person
- Be alive and have passion to join our team
- History of success
- Driven
Fluency is headquartered in Vermont. This position is remote US based. If local, you have the option to go into the office.
Fluency provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
