Job description
About Woolf
Woolf is redefining higher education by increasing access to world-class, globally recognized, and transferable degrees. We enable institutions, educators, and entrepreneurs to launch accredited degree programs at speed and scale, ensuring that high-quality education is more accessible than ever.
As a category-defining company, Woolf is accelerating innovation in higher education, creating new opportunities for learning without borders. Backed by leading Silicon Valley investors, we are a globally distributed, remote-first team building the future of education. Learn more at Woolf University.
About the Role:
The Sales Operations & GTM Strategy Lead will define and build Woolf’s sales infrastructure and go-to-market strategy for new product and service offerings. This role will be responsible for developing a detailed sales playbook, optimizing sales processes, defining sales tools, and ensuring seamless alignment between sales and marketing. As the lead, you will play a critical role in both the strategic direction and tactical execution of a high-performance SalesOps function.
Key Responsibilities:
Develop GTM strategy & sales playbook for new product offerings, outlining key steps for sales execution, and then executing with high performance.
Design sales processes and workflows to improve efficiency and pipeline management.
Determine & implement sales tools (Salesforce, HubSpot, LinkedIn Sales Navigator, Clay, etc.).
Define key sales metrics, KPIs, and forecasting models for tracking sales success.
Align Sales & Marketing teams to ensure smooth lead handoff and campaign tracking.
Provide training & sales enablement materials to ensure successful execution of the playbook.
7+ years in Sales Operations, Revenue Operations, and GTM Strategy.
Must have startup experience
Proven experience developing sales playbooks & go-to-market plans.
Strong knowledge of Salesforce, HubSpot, and sales automation tools.
Must have strong proficiency in Salesforce, Hubspot, LinkedIn Sales Navigator, and Clay
Data-driven mindset, with expertise in sales analytics and forecasting.
Strong cross-functional leadership and stakeholder management skills.
EdTech, SaaS, or higher education industry experience is a plus.
Must be productive and comfortable in a fully remote environment, working in a fast-paced team with ambiguity
Understands the difference between good data and bad data and is laser focused on data integrity
Proven excellence in prioritizing projects and meeting deadlines and goals
Extremely organized and detail oriented
Strong analytic skills and proficiency in spreadsheets
Is happy being behind the scenes and focusing on all the operational issues to keep the team performing at its best
Why Woolf?
- Competitive compensation
- Benefits: US employee benefits include health insurance and 401k
- Work-Life Balance: Enjoy the flexibility of a fully remote work environment, along with flexible PTO and working hours.
- Tools for Success: We provide you with a company laptop and the resources needed to succeed and grow within your role.
