Job description
Job Title: VP, Attribution Partnerships
Location: Anywhere (US-Only)
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket’s data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket’s proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
Who You Are
You are a good peep who is energized by going above and beyond to tackle new challenges. Despite adversity, you find a way to achieve your goals and are agile in a world of accelerating changes. You creatively brainstorm yet are data-driven in your decision making. You are an excellent communicator of technical solutions to technical and non-technical stakeholders alike. You have a deep knowledge base but a learning mindset and are passionate about telling a data driven story.
About the Role
InMarket is currently seeking a VP, Attribution Partnerships, to join our Partnerships team. This role requires a strong knowledge of, and deep relationships across, the media ecosystem. You will be responsible for developing new partnerships with various strategic partners including Walled Gardens, TV/Streaming and Ride Sharing partners, as well as expanding existing relationships from InMarket’s portfolio of Partner accounts. We are looking for demonstrated experience and knowledge of Digital, Social, OTT/CTV, Addressable TV, Linear TV, DOOH, and programmatic media. You will have a track record of year-over-year high-performance results within the industry to build, retain, and grow long-lasting strategic relationships by developing data-driven marketing and measurement solutions while providing partners with world-class customer service.
Your Daily Impact as a VP, Attribution Partnerships
- Identify, initiate and lead growth preferred partnership initiatives for measurement partnerships and integrations, enabling rapid revenue growth in collaboration with product and sales leadership to develop new partnerships and expand upon existing partnerships
- Analyze and understand the competitive landscape to rapidly assess opportunities and build metrics-driven business cases for (or against) new integrations, products, and partnerships
- Collaborate with cross-department stakeholders to continuously improve partner integrations of the InMarket Measurement Services solution suite under a variety of commercial structures
- Lead consultative “discovery” discussions with qualified partners to identify partner needs and collaborate on bespoke solutions
- Drive partnership integrations from start to finish in collaboration with appropriate department stakeholders, acting as the point person from initial methodology discussions and vetting, contract negotiation, integration workflow identification, proof of concept testing, initial partner training, beta roll out and GTM strategy, to a full generally available partner solution
- Lead complex negotiations and execution of commercialization of new and expanded partnerships
- Work closely with Attribution Partnership Specialists, InSights, Measurement Account Managers and Marketing to identify growth opportunities or potential challenges, support needs (e.g. quarterly business reviews, case study development, etc.), and ways to externally evangelize and/or co-market partnerships (e.g. industry events, press releases, panel discussions, etc.)
- Simplify complex partnership solutions concepts into clear and succinct communications across the Sales organization and leadership team
Your Experience and Expertise
- Minimum of 10 years complex partnership management or strategic enterprise level data licensing, data, and/or measurement sales related experience
- 5+ years of experience in business development/partnerships, attribution, digital media strategy, media sales, or equivalent preferred
- Extensive knowledge and expertise in location and commerce data
- Strong contracting and negotiation background and basic understanding of contract law
- Deep knowledge-base of walled gardens, tv/music streaming, rideshare providers
- Sales drive and motivation
- Sales “hunter” (net new) with proven ability to close/execute strategic partnerships across walled gardens, tv/music streaming and rideshare providers
- Master of prioritization and execution efficiency
- Must be a team player with a positive attitude.
- Strong interpersonal skills, with an ability to collaborate effectively with all levels and functions
- Problem-solver, natural curiosity, ability to make decisions independently but recognize when necessary to escalate
- Operate in an often ambiguous, but fast paced and deadline oriented environment
- Strong presentation skills
Nice to Have’s
- Ability to travel – approx. 20% of the time
- Sales drive and motivation
- Strong oral and written communication skills
- Strong customer service, organizational and project management skills
- Strong existing relationships across all key verticals, including CPG, Auto, Retail, Dining, etc
Benefits Summary
- Competitive salary and bonus structure, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (Within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Generous Paid Parental Leave
For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont and Massachusetts the targeted base salary range for this role is $170,000 to $190,000.
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
Privacy Notice for California Job Applicants: https://inmarket.com/ca-notice-for-job-applicants/
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