Job description
Homeward is rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America. Today, 60 million Americans living in rural communities are facing a crisis of access to care. In the U.S. healthcare system, rural Americans experience significantly poorer clinical outcomes. This trend is rapidly accelerating as rural hospitals close and physician shortages increase, exacerbating health disparities. In fact, Americans living in rural communities suffer a mortality rate 23 percent higher than those in urban communities, in part because of the lack of access to quality care.
Our vision is care that enables everyone to achieve their best health. So, we’re creating a new healthcare delivery model that is purpose-built for rural America and directly addresses the issues that have historically limited access and quality. Homeward supports Medicare-eligible beneficiaries by partnering with health plans, providers, and communities to align incentives – taking full financial accountability for clinical outcomes and the total cost of care across rural counties.
As a public benefit corporation and Certified B Corp™, Homeward’s mission and business model are aligned to address the healthcare, economic, and demographic challenges that make it challenging for rural Americans to stay healthy. Our Homeward Navigation™ platform uses advanced analytics to connect members to the right care and local resources that address social determinants of health and improve holistic health outcomes. Since many rural communities lack adequate clinical capacity, Homeward also employs care teams that supplement local practices and reach people who cannot otherwise access care.
Homeward is co-founded by a leadership team that defined and delivered Livongo’s products, and backed most recently by a $50 million series B co-led by Arch Ventures and Human Capital, with participation from General Catalyst for a total of $70 million in funding. With this leadership team and funding, Homeward is committed to bringing high-quality healthcare to rural communities in need.
The Opportunity
Homeward Health’s creative team is seeking a talented Senior Content Specialist and copywriter to truly own and lead our messaging primarily for our member audience, owning content across all channels and driving our singular voice. This person will play a key role in developing impactful campaigns for multiple audiences, primarily members, but could also support content development targeted at providers, health plans and corporate partners. In this position, you will contribute to writing diverse marketing materials and be an essential part of shaping the creative strategy across our various marketing and distribution channels. Success in this role requires a willingness to collaborate with AI tools and solutions to enhance creativity, efficiency, and output.
As a Senior Content Specialist, you will combine exceptional conceptual skills with a well-honed understanding of effective communication. You will work closely with our creative director, as well as other marketing team members, both leadership and peers, and internal SMEs, to conceive and execute persuasive concepts consistent with the Homeward brand strategy, health plan/client guidelines, and industry regulations for a diverse set of media.
What You’ll Do:
- Partner with the Creative Director to develop and drive creative strategies for Homeward’s health plan member audience.
- Developing content for marketing materials in different media channels, including but not limited to, direct mail, digital and print collateral, scriptwriting, emails, SMS texts, flyers, brochures, social media, website and landing pages, and more.
- Creating content that shows the Homeward value— making it simple to understand and still comprehensive.
- Leading engagement growth with messaging that is consistent across all channels; driving measurable increases in website visits, open rates, click-throughs, calls, and conversions with a deep understanding of different audience segments’ needs, wants, and expectations.
- Conceptual and strategic thinking; ability to develop a “big idea” grounded in an overarching strategy that informs campaign creativity.
- Gain a deep understanding of Homeward’s target member audiences and create ideas that align with their needs, circumstances and lifestyle.
- Knowledge of best practices and distinctions across platforms, ensuring that assets and copy are tailored to the respective mediums.
- Collaborating with internal stakeholders to refine messaging for external audiences.
- Partnering with designers to ensure your copy complements the layout and aligns with the overall creative and brand strategy.
- Building strong relationships with subject matter experts and compliance to ensure materials are accurate, helpful, and on-message.
- Staying open to feedback and revisions to continuously improve the quality of messages.
- Experience using AI solutions, or evidence of an emerging skill set needed to acquire and implement automation to improve efficiency, speed from concept to creation, and overall productivity.
What You Bring:
- Note: Portfolio/Writing samples will be required
- 7-10+ years of copy writing and content development, including experience with CMS regulations, preferably in an agency or corporate environment
- Ability to thrive in a fast-paced start up environment, managing multiple projects simultaneously, as well as being flexible to pivot based on changing priorities
- In depth understanding of the healthcare industry, especially Medicare and Medicaid populations
- Strong problem-solving skills and the ability to transform complex ideas into engaging creative strategies
- Plain language, copyediting and editing skills
- Experience using multiple AI tools as part of the creative process
- Manage Homeward’s brand identity while co-branding with clients and communicating the company services effectively
- Self-starter comfortable working independently and with a team
- Fast learner who isn’t afraid to ask questions and step in to help
- Excellent organizational and communication skills
- Bachelor’s degree in English, Marketing, Journalism, or a similar field
Benefits
- Medical, dental, and vision insurance with 100% of monthly premium covered for employees
- Competitive salary and possible equity grant
- Supplemental performance bonus opportunities
- Relocation and travel reimbursement
- Loan repayment support
- Company-sponsored 401k plan + match
- Generous paid time off
- Comprehensive training provided
What Shapes Homeward:
- Deep commitment to one another, the people and communities we serve, and to provide care that enables everyone to achieve their best health
- Compassion and empathy
- Curiosity and an eagerness to listen
- Drive to deliver high-quality experiences, clinical care, and cost-effectiveness
- Strong focus on the sustainability of our business and scalability of our services to maximize our reach and impact
- Nurturing a diverse workforce with a wide range of backgrounds, experiences, and points of view
- Taking our mission and business seriously, but not taking ourselves too seriously– having fun as we build!
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, location, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Homeward Health. This role is eligible for an annual bonus, stock options, as well as a comprehensive benefits package.
At Homeward, a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you have yet to gain experience in the areas detailed above, we hope you will share your unique background with us in your application and how it can be additive to our teams.
Homeward is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homeward is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
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