Job description
About InvoiceCloud:
InvoiceCloud is a leading provider of online bill payment services. Founded in 2009, the company has grown to be one of the leading disruptors in the cloud-based electronic bill presentment and payment (EBPP) space, helping institutions put customer experience first. By switching to InvoiceCloud, clients can improve customer engagement, loyalty, and efficiency while reducing churn and missed payments in the process. With over 50 million payments processed annually, InvoiceCloud is one of the most secure, innovative, and inclusive fintech solutions in the market. To learn more, visit www.InvoiceCloud.com.
About the Job
If you enjoy identifying opportunities to innovate and implement world-class cross sell/ expansion campaigns into our customer base, working with our customers to better understand their needs and tailor plans to them and are great at the demand gen funnel for customers, then this may be the job for you. As the Customer Marketing Manager, you will analyze our customer base for different solutions within the Enterprise business, find cohorts of billers customers that would be an ideal fit for additional products and services, and build and run compelling campaigns to that audience. Measurement of impact and learnings is a driver of your daily work. You’ll enjoy close collaboration with Marketing, Customer Success, Client Services, Product and Sales.
Additional responsibilities include supporting client retention and engagement efforts, such as publishing the monthly customer newsletter, sourcing promotional items for customer initiatives, managing customer invites to our industry events, and identifying opportunities to delight customers and enhance their experience.
You are a “people person”, this position is highly customer centric and cross-functional. Exceptional listening and communication skills are a must as well as the ability to follow through. You will be responsible for communicating marketing strategy and campaign plans, following up on client marketing activities, measuring and communicating your success.
You are a leader who likes to own strategic projects from start to finish. Analytics is in your blood. You use AI daily and strategically to be more efficient with your time and to get better results.
RESPONSIBILITIES:
- Analyze customer base for product gaps to build targeted, measurable campaigns
- Work with Sales Ops and Analytics teams to build appropriate lists for outreach and forecast the opportunity
- Create robust expansion revenue campaigns to help create stickier clients who have more of our products across our solution sets
- Build and drive expansion programs for prioritized solutions to select biller cohorts for revenue enhancement. Programs could include emails, webinars, landing pages, virtual events, call campaigns with sales, event content creation and more.
- Create these campaigns in conjunction with Product Marketing’s product content that will compel the customers to attend webinars, engage with thought leadership, sign up for demos and ultimately buy the product or service.
- Experiment with different tactics and ideas to test and learn what works best with our customers
- Keep frequent communications with Sales and other key stakeholders in back to base programs to ensure we are hitting plan numbers
- Manage the customer funnel like a prospect demand gen funnel to keep track of what add ons are coming through as a result of Marketing and Sales efforts.
- Maintain a knowledge of InvoiceCloud services (pay anywhere, anytime – online, mobile, POS, bank sites) with the ability to articulate value proposition and product advantages.
- Ensure that client marketing campaigns are up to date and tracked in various systems, like Salesforce.
- Liaison with external vendors that house our marketing assets, design vendors, swag and more.
- Create engagement and retention programs for customers, thinking strategically about what the customers need to hear, and how to best message to them
- Manage the process for and write content for monthly customer newsletter
- Source customer gifts and swag for surprise and delight moments within our base
Skills
- Strong growth track record, with examples and results of past campaigns
- Have creative ideas for compelling campaign creation
- Be an analytics guru at heart, with curiosity about how things work together and how to best present data to an executive audience
- Ability to build and manage to a project plan
- Excellent computer skills
- Problem solving skills and high attention to detail
- Tech savvy and interested in learning new tools and programs to support the business
- Highly developed verbal and written communication skills
- Ability to thrive in a fast-paced environment and work collaboratively across cross functional teams– a team player
- Ability to build successful relationships and influence customer behavior
- Sense of urgency
- Acute business acumen and understanding of organizational issues and challenges.
- Ability to quickly learn and understand the nuances of our main verticals
- Self-motivated; Candidate must have demonstrated and be prepared to exhibit extensive initiative and ownership of project success.
- Strong leadership qualities and organizational skills with the ability to adapt quickly to changing priorities and assignments.
- Power user of AI tools to help streamline your work, create efficiencies, and create better outcomes
Experience
- Bachelor’s degree
- At least 10 years’ experience in customer marketing/marketing communications (e-payments/SaaS a plus)
- Practical experience building cross-sell/back to base programs, and thorough understanding of how to build demand gen programs for customers
- Experience in Utilities, government, tax, and insurance payments a plus
- Proficiency in MS Word, Excel, and PowerPoint, Salesforce, Tableau, Adobe Creative Suite, AI Marketing tools
Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay. The above represents the expected base compensation range for this job requisition. Ultimately, indetermining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.
Base Compensation Range
$100,000—$125,000 USD
InvoiceCloud is an Equal Opportunity Employer.
InvoiceCloud provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact [email protected].
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To all recruitment agencies: InvoiceCloud does not accept agency resumes. Please do not forward resumes to our job’s alias, employees, or any other organization location. Invoice Cloud is not responsible for any fees related to unsolicited resumes.
