Job description
A bit about us
GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.
Learn more at groundtruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, & 2023. Learn more about the perks of joining our team here.
Rol e : Senior Data Analyst
Location : Remote, India
Role Characteristics:
Analytics team provides analytical support to multiple stakeholders (Product, Engineering, Business development, Ad operations) by developing scalable analytical solutions, identifying problems, coming up with KPIs and monitor those to measure impact/success of product improvements/changes and streamlining processes.
This will be an exciting and challenging role that will enable you to work with large data sets, expose you to cutting edge analytical techniques, work with latest AWS analytics infrastructure (Redshift, s3, Athena, and gain experience in the usage of location data to drive businesses. Working in a dynamic start up environment will give you significant opportunities for growth within the organisation.
A successful applicant will be passionate about technology and developing a deep understanding of human behaviour in the real world. They would also have excellent communication skills, be able to synthesise and present complex information and be a fast learner
You Will:
- Define proper measurable metrics/variables for analyzing a business problem and provide actionable recommendations
- Own a work stream completely, come up with interesting findings from data on your own
- Identify problems within an area and find solutions to it
- Frame out various hypotheses to solve root cause analysis problem
- Put tested hypothesis together to present a story/analysis to larger group/stakeholders
- Actively work/coordinate with data science/ data engineering to understand best practices used for coding/scripting and implement them within the team
- Actively discuss with different teams (Product, data science) to understand objective/business context of various projects
Technical Skills (Must have)
- 4 year B.Tech degree in Computer Science, Statistics, Mathematics, Economics or related fields
- 5+ to 8 years of experience in working with data and conducting statistical and/or numerical analysis
- Ability to write SQL code
- Scripting/automation using R/ python
- Strong understanding of statistics
- Hands on experience in data visualisation tool like Looker/Tableau/Quicksight
Other Skills (Must have)
- Strong understanding of patterns/trends and draw insights from those
- Ability to tell a good story and support it with numbers and visuals
- Strong hold of handling instances that require root cause analysis/investigatory analysis
- Be willing and able to quickly learn about new businesses, database technologies and analysis techniques
- Go out of your way to help team members enhance technical skills
- Strong oral and written communication
Preferred Qualifications (Nice to have)
- Cross functional background with experience in software development/data engineering role
- Experience working with large datasets
- Experience with AWS analytics infrastructure (Redshift, S3, Athena, Boto3)
- Basic understanding of machine learning concepts
- Experience in geo-spatial analysis with POSTGIS, QGIS
What we offer
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
- Parental leave- Maternity and Paternity
- Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
- In Office Daily Catered Lunch
- Fully stocked snacks/beverages
- Health cover for any hospitalization. Covers both nuclear family and parents
- Tele-med for free doctor consultation, discounts on health checkups and medicines
- Wellness/Gym Reimbursement
- Pet Expense Reimbursement
- Childcare Expenses and reimbursements
- Employee assistance program
- Employee referral program
- Education reimbursement program
- Skill development program
- Cell phone reimbursement (Mobile Subsidy program)
- Internet reimbursement
- Birthday treat reimbursement
- Employee Provident Fund Scheme offering different tax saving options such as VPF and employee and employer contribution up to 12% Basic
- Creche reimbursement
- Co-working space reimbursement
- NPS employer match
- Meal card for tax benefit
- Special benefits on salary account
We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
To ensure your application is properly reviewed, we kindly ask that you submit your resume and optional cover letter through the designated application portal. Applications submitted via the “Contact Us” form on our website will not be considered.
