Job description
With over 20 years of deep experience helping enterprise organizations solve their most complex customer data issues, Redpoint delivers a proven approach and technology for data readiness. We deliver automated data quality, the most precise identity resolution, real-time processing, and a composable architecture built for speed and flexibility.
We are currently looking for a Senior Demand Generation Manager to play a crucial role in driving our growth strategy. This role requires a creative and analytical thinker who can wear many hats and thrive in a fast-paced environment. You will be responsible for developing and executing demand generation campaigns that drive awareness, engagement and conversions, with a strong focus on Account-Based Marketing (ABM).
Responsibilities
Develop and execute the demand generation strategy to support revenue and pipeline targets.
Design, plan, and manage integrated campaigns across multiple channels (events, webinars, email, paid ads, social media).
Develop programs that nurture leads, opportunities, and customers throughout the customer journey
Design and implement ABM strategies to target high-value accounts in healthcare and financial services industries, personalize outreach, and drive account engagement.
Develop and maintain a deep understanding of our target audiences, accounts and buyer personas.
Working with Product and Content Marketing, create compelling messaging and content that resonates with target audiences and drive demand generation efforts.
Collaborate with Marketing Operations to track performance. Monitor campaign performance across relevant KPIs and adjust accordingly to deliver maximum impact.
Work closely with the Sales team to ensure alignment and optimize lead handoff.
Manage the demand generation budget and ensure ROI on our campaigns.
Collaborate across the organization, primarily with Sales, Product, Customer Success, and the Partner team, to ensure successful programs
Build and maintain relationships with external vendors and agencies to support marketing initiatives.
Stay up to date on industry trends, best practices, and new technology.
Experience: 5-7+ years of B2B marketing, with strong experience in ABM strategies.
Skills: Proficiency in marketing automation platforms, CRM systems (e.g., Salesforce), ABM technology, and analytics tools (e.g., Google Analytics). Experience with AI to increase productivity, personalization and performance.
Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions.
Creativity: Creative thinker with the ability to develop innovative marketing strategies and campaigns that deliver impact.
Communication: Excellent written and verbal communication skills.
Team Player: Ability to work collaboratively in a cross-functional team environment.
Adaptability: Comfortable wearing many hats and thriving in a fast-paced, startup environment.
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
Work From Home
Stock Option Plan
