Anzu.io

We offer an in-game advertising solution for mobile, PC, and console games. Our cross-platform programmatic advertising platform delivers ads within games without interrupting gameplay. We use a patented 3D ad tracking engine, which was the first to measure ad viewability in-game. We also work with AdTech vendors and meet industry measurement standards from the MRC and IAB.

For advertisers, we provide programmatic access to global audiences. Our platform places non-interruptive, blended ad formats that fit naturally into games. This allows brands to create realistic, tailored campaigns that enhance game environments and engage players without disrupting their experience.

For game developers, we provide a way to monetize their games with ad placements that complement gameplay, creating steady revenue streams. Our solution supports all major and custom-built game engines and gives developers full control over ad placements.

We were founded in 2017 and have a team of 51-200 employees.

Our mission is to improve in-game advertising for brands, game developers, and gamers. We aim to create ad experiences that enhance gameplay and make it more realistic, rather than interrupt it. To do this, we focus on blended, non-interruptive formats, relevant tailored messages, and real-world campaigns that fit into game environments.

We have a team of 51-200 employees. Our management team includes a Chief Executive Officer, Chief Product Officer, Chief Technology Officer, EVP Marketing & Strategy, EVP People Operations, EVP BD, Games, EVP Revenue & BD, VP R&D, and VP Tech and Product Operations.

We have offices in Tel Aviv (Israel), Los Angeles (USA), Chicago (USA), New York (USA), London (UK), Amsterdam (Netherlands), Tokyo (Japan), Hamburg (Germany), and Minsk (Belarus).