Job description
OnRamp: Senior Demand Gen Marketing Manager
About OnRamp
We’re on a mission to redefine B2B customer onboarding. OnRamp is helping commercial, mid-market, and enterprise businesses onboard and activate their customers faster and more efficiently. Our digital customer onboarding software makes it simple to guide customers step by step, keeping them engaged from day one, delivering value early, and setting the stage for long-term success. If you’re ready to help companies work smarter, improve customer outcomes, and recognize revenue faster, we’d love to chat.
We’ve been working on this since 2019 and have customers like Anheuser-Busch, Cardinal Health, CommerceIQ, HHA Exchange, and many more who are on this journey with us. Today, we’re growing fast and excited for new teammates who are the best at what they do to join us.
This fully remote role is open to candidates across the U.S., with working hours primarily aligned to the Eastern Time Zone. Local candidates near our Boston, MA office have the option to work onsite.
About The Role
We’re looking for a highly motivated, results-oriented Senior Demand Generation Marketer to join our dynamic team. In this pivotal role, you’ll develop, execute, and optimize multi-channel demand generation programs to drive qualified leads, pipeline growth, and revenue. You’ll be a key player in shaping our GTM strategy, directly impacting our company’s success and growth trajectory.
Your background blends digital marketing with Ops/RevOps, to strategically unify efforts for maximum impact. You understand that maximizing pipeline means integrating processes, data, and technology across the entire customer journey. Your HubSpot expertise will ensure operational excellence, efficient lead handoffs, and actionable reporting that directly links marketing investment to business outcomes.
What You’ll Do
Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with company goals and revenue targets, including defining campaign objectives and KPIs.
Integrated Campaign Management: Lead the end-to-end planning, tactical execution, and optimization of multi-channel demand generation/capture campaigns across:
Digital Advertising: Paid search/SEM (Google) and social media advertising (LinkedIn and additional strategic channels)
Email Marketing: Drip, nurture, and newsletter campaigns
Account-Based Marketing (ABM): Launching targeted ABM programs for key accounts
Content Syndication: Partnering with third-party platforms to distribute valuable content
Influencer Engagement: Identifying, vetting, and collaborating with social media influencers and thought leaders to amplify content and drive qualified leads
Data & Performance Analysis: Continuously monitor, analyze, and report on campaign performance, using data to identify opportunities for improvement, optimize ROI, and conduct A/B testing. Be the metrics-oriented leader on the team to help enable data-driven decision making, with a focus on pipeline goal setting and predictive modeling.
Lead Nurturing: Design and execute effective lead nurture programs in collaboration with marketing and sales, guiding prospects through the marketing and sales funnel.
Cross-functional Collaboration: Partner closely with marketing and sales teams to ensure alignment on messaging, lead hand-off processes, and overall go-to-market strategies.
Market Intelligence: Stay current with industry trends, best practices, and the competitive landscape to identify new opportunities and innovative approaches (ex. understanding of SEO/GEO/AIO and its impact on digital Marketing channels).
Skills & Toolset You’ll Bring
Bachelor’s degree in Marketing, Business, or a related field
5+ years of progressive B2B demand-gen experience with proven track record of measurable results
Deep expertise in developing and executing multi-channel dem-gen campaigns
Data-driven approach, able to interpret data, generate insights, and make informed decisions
Proficiency with HubSpot marketing automation and CRM and other mar-tech tools
Excellent written and verbal communication skills, capable of crafting compelling analyses, presenting findings effectively, and writing high-converting copy for campaigns (e.g., emails, ads, landing pages).
Solid understanding of SEO best practices, content marketing, and the buyer’s journey/sales funnel
Exceptional organizational skills, with the ability to manage multiple competing priorities
Ability to work independently and collaboratively in a growth-oriented environment
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We hire talented and passionate people from a variety of backgrounds because we want our employee base to represent the wide diversity of our customers we have. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.
OnRamp is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. OnRamp considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. OnRamp is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please don’t hesitate to let us know.
OnRamp is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise.
