Job description
Why does your role matter? 🎖️
In a world where attention spans are measured in milliseconds, you won’t just design—you’ll direct the creative strategy that shapes how our brand shows up in the world. As our Senior Designer-Web3, you’ll merge visual excellence with strategic insight, ensuring every creative asset is not just beautiful but also purposeful—aligned to brand goals, campaign objectives, and audience psychology. You’ll balance rapid production with a long-term brand vision, using AI to accelerate workflows while keeping the human storytelling edge that algorithms can’t replicate.
Introduction 📖
Hike is redefining gaming and community in the Web3 space—building immersive, ownership-driven experiences that push the boundaries of tech and fun. This role places you at the heart of shaping our visual identity as we expand into new frontiers.
Hike Code 📝( Our core cultural values )
The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:
- Top Talent in Every Role → Both a quest for greatness & shared values are important to us 🦸♂️
- Owner not a Renter → Proactive & radically responsible. Everyone is an owner 🤝
- Pro-Sports Team → Strength-based, results-driven with a “team-first” attitude ⚽️
- Customer Obsession → We exist to delight our customers 😃
- Think Deeply & Exercise Good Judgement → Clear mind, obsession to simplify & data-informed 🙇♀️
- Build & Make Magic → Courage to walk into the unknown and pioneer new fronts 🙀
- Be Insatiably curious & keep Improving → Curiosity to acquire new perspectives, quickly 👨🏫
- Move Fast & Be Dynamic → Ruthless prioritization & move fast 🙋♂️
- Dream Big, Be Bold & Think Long Term → Courage to climb big mountains 🚀
What We’re Looking For
- 7+ years of experience leading brand creative strategy and execution.
- Proven ability to connect creative concepts to business outcomes—aligning visuals with engagement, retention, and growth KPIs.
- Portfolio of social-first, mobile-native campaigns that blend visual impact with strategic storytelling.
- Mastery of Figma, Adobe CC, After Effects/Premiere, plus AI-assisted workflows for rapid asset creation.
- Strong prompt engineering skills to extract usable, on-brand assets from AI tools
- Track record of designing brand campaigns that scale across multiple platforms and markets.
- In-depth understanding of social algorithms, audience behavior, and content performance analytics.
- Experience in building creative systems that maintain brand integrity under high-volume output.
- Skilled at balancing quick-turn social content with big-picture campaign planning.
- Good to Have → Proficiency with Midjourney, DALL·E, Stable Diffusion and prompt engineering for on-brand AI visuals.
- Good to Have → Experience designing for Web3 (tokens, NFTs, dashboards) with authentic crypto aesthetics
What You’ll Do 📲
- Own creative strategy: Partner with marketing leads to develop visual strategies that align with brand goals and audience insights.
- Translate strategy into execution: Turn campaign briefs into high-impact, platform-specific visuals that drive engagement and strengthen brand recall.
- Guard and evolve the brand: Maintain brand consistency while pushing creative boundaries to keep content fresh and relevant.
- Lead content planning: Anticipate content needs for launches, campaigns, and community moments—ensuring we’re proactive, not reactive.
- Fuel the content engine: Deliver a high-volume creative pipeline for daily posts across X, Farcaster, Instagram, YouTube, LinkedIn, Telegram, and Discord.
- Measure, learn, and adapt: Use performance data to iterate creatives and refine content strategy in real-time.
- Empower stakeholders: Provide KOLs, partners, and internal teams with strategically aligned branded assets on fast turnaround.
- Good to have → AI-augmented workflows: Build prompt libraries, creative templates, and automation systems to accelerate production without compromising quality.
Contract Details ⏳
- Duration: 3 months (potential extension based on performance and scope)
- Location: Remote
- Start Date: Immediate
💰 Benefits →
- Direct impact on brand visibility and growth in a high-energy Web3 environment.
- Opportunity to influence both creative direction and strategic brand positioning.
- 🔗 Learn more at work.hike.in
