Job description
Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We’ve brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.
Title: Senior Digital Strategy Expert Direct Manager Title: Senior Director, Digital Strategy
The Role Unlock Health is seeking a strategic Senior Digital Strategy Expert to join our growing digital strategy team. This role is perfect for a senior-level professional who thrives on developing comprehensive digital transformation strategies and leading client relationships. You’ll serve as a trusted advisor to clients, guiding their digital evolution while translating complex insights into executive-level business recommendations.
What You’ll Do
- End-to-End User Experience Strategy
- Develop comprehensive web strategy frameworks through systematic auditing and analysis in partnership with the Strategy/Creative Team and Web Development team
- Coordinate user testing initiatives and translate findings into actionable UX recommendations
- Optimize user site flows to improve conversion paths and customer journey effectiveness with the Strategy/Creative Team
- Design and plan A/B testing strategies to validate user experience improvements
- Provide technical SEO recommendations to enhance site performance and discoverability
- Create detailed site architecture deliverables that support business objectives and user needs
- Research & Strategic Analysis
- Design, conduct and analyze Voice of Customer (VOC) surveys to inform strategic decision-making
- Conduct comprehensive stakeholder interviews, competitive analysis and market positioning assessments
- Partner with cross-functional Integrated Media Services Teams to ensure digital-business strategy alignment
- Synthesize research findings into strategic recommendations that drive business growth
- Identify market opportunities and competitive advantages through data-driven analysis
- Client Education & Strategic Support
- Guide clients in understanding how digital initiatives serve as the foundation for business metrics
- Support internal presentations and facilitate strategic conversations with client stakeholders
- Help clients communicate their success stories through compelling data narratives
- Educate clients on digital best practices and emerging industry trends
- Translate complex digital concepts into business language that resonates with executive audiences
- Digital Marketing Strategic Support
- Develop channel mix strategies and provide optimization recommendations
- Conduct high-level performance analysis across digital marketing channels
- Review SEO content strategies and provide strategic recommendations (not content creation)
- Identify opportunities for channel integration and cross-platform optimization
- Support digital marketing teams with strategic insights and performance benchmarking
Ideal Qualifications
- 5-8 years in digital strategy, user experience, or digital transformation consulting roles
- Proven track record of leading digital strategy initiatives for enterprise clients
- Demonstrated expertise in client relationship management and strategic consultation
- Experience with user research methodologies, including usability testing and VOC analysis
- Background in technical SEO and comprehensive digital auditing
- Track record of successful executive-level client presentations and business development
- Proficiency with web analytics platforms (Google Analytics 4, Piwik, Adobe Analytics, etc.)
- Experience with A/B testing platforms (Optimizely, VWO, Google Optimize alternatives)
- Knowledge of user research tools (Hotjar, FullStory, UserTesting, etc.)
- Understanding of SEO tools and technical optimization principles
- Familiarity with wireframing and site architecture
- Experience with survey platforms and VOC analysis
- Senior-level analytical thinking and strategic problem-solving capabilities
- Executive presence and advanced presentation skills
- Exceptional written and verbal communication skills for senior stakeholder management
- Cross-functional leadership skills for directing diverse teams and stakeholders
Perks and Benefits
- Competitive Salary
- Health, Dental and Vision benefit packages to fit all types of lifestyles
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
About Unlock: Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.
We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.
Equality Opportunity Employer Statement Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
For internal coding use only: Integrated Marketing/MarTech/CoGs
