Job description
Job Summary:
Togetherwork is looking for an experienced Marketing Leader to help lead its entire go-to-market execution in the Associations Product Group. The Marketing Director is primarily responsible for reaching marketing goals across all business lines, but also leads the Marketing Leadership team responsible for Marketing Strategy, Execution, and Brand Management. We have two lines of business in our Association Product Group. One line of business is the global leader in Membership and Events software built on Salesforce, and the other is the global leader in Membership and Events software built on the Microsoft CRM 365 platform. This position will report to the Chief Marketing Officer at Togetherwork.
Major Responsibilities:
- Lead product group marketing team with coordinated strategies and execution of marketing plans and achieving defined goals on a consistent basis
- Contribute to product group marketing/sales strategy and planning
- Manage segmentation and targeting strategies, work with team to implement content marketing programs for each audience
- Work with Demand Generation team manager to achieve goals for net-new customer growth
- Lead Customer Marketing initiatives, achieving defined revenue goals across the business for expansion and services
- Work with Creative assets to manage all assets required for the execution of marketing plans
- This role requires the ability to do (vs manage others to do) as many of the tasks above as possible with limited external resources. At the same time, we’re looking for an individual capable of ‘seeing the whole board’.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field. MBA preferred.
- Minimum of 10 years experience in leading the strategic vision and execution of a full marketing function with a focus on technology and/or SaaS solutions
- Experience and understanding of best practices in Digital Marketing, Prospect Demand Generation, Events Marketing, and Customer Marketing for a high-growth company
- Experience with Salesforce required, Strong background in Pardot preferred
- Experience overseeing virtual and in-person events of all sizes with diverse stakeholders and audiences
- Experience overseeing marketing execution in multiple regions, with a focus on North America and EMEA regions preferred
- Experience leading a metrics-driven Marketing team that consistently beat goals
- Experience successfully influencing senior leadership to adopt new ideas, products, and/or approaches
Core Competencies:
- Advanced marketing knowledge – you can build strategy and deliver in multi-channel frameworks and know how best to leverage them
- Extreme organization - you’re an excellent project manager and thrive on organized data
- Strategic thinking - you understand a complex business and can develop a marketing plan that addresses these nuances. You view the big picture and the details side-by-side and have the ability to articulate the trade-offs of strategic decisions while perfecting the smallest details.
- Collaborative mindset – you thrive in collaborative environments and can effectively lead by developing relationships, working cross-functionally across teams and at all levels of leadership
- Change management skills – you enjoy gaining stakeholder alignment via active idea sharing and see the power in intentional design across a team rather than a single point of view
- Proven leadership experience – you have strong results orientation, the ability to prioritize effectively, a high level of comfort working in the “grey” and possess minimal ego. You are an effective leader who can hire, develop, empower, and manage a small team to optimal results.
- You love the challenges, hours, and ups-and-downs of startup life!
Excited about this role but don’t meet every single requirement? Studies have shown that women and other marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Togetherwork we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
The Company offers a comprehensive employee benefits program, including:
- Medical, dental, and vision insurance options
- 100% Employer paid short/long term disability.
- Basic Life
- 401(k) option with 100% company match up to 4%
- Flexible paid personal/vacation time built on mutual trust and accountability.
- 10 sick days annually
- 10 company paid holidays
- 6 weeks paid parental leave
- Pet Insurance
- Medical Travel Benefits
- Infertility Benefits
- Teladoc
- Employee Assistance Program
- Wellness Benefits & Engagement Platform
Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.
Salary Range Disclosure
The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Togetherwork’s total compensation package for employees. Other rewards may include discretionary bonuses, long term incentives, a flexible paid vacation/personal time policy, 6 weeks paid parental leave and more.
Salary Range
US Remote: $135,000- 145,000.00 USD per year + bonus
Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.
Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.
https://www.togetherwork.com/vertical-solutions/associations/
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