Job description
Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, we are passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom.
Stash is seeking a highly analytical and results-oriented Senior Director of Marketing Strategy to lead the development and execution of our overarching marketing strategy. Reporting directly to the Chief Marketing Officer, you will be a critical thought partner and consultant to our growth channel leaders, playing a pivotal role in driving customer acquisition, engagement, and growth. You will be responsible for translating business objectives into impactful marketing strategies that resonate with our target audience, solidify Stash’s position as a leader in the fintech space, and explore cutting-edge AI-driven marketing technologies to improve productivity and effectiveness.
What you’ll do:
- Develop Marketing Strategy: Work closely with CMO to build a comprehensive, data-driven marketing strategy aligned with Stash’s business goals, encompassing brand building, customer acquisition, retention, and engagement.
- Strategic Thought Partnership: Serve as a key thought partner and internal consultant to leaders across various growth channels (e.g., paid acquisition, organic growth, referral), collaborating on the development and optimization of their channel-specific strategies.
- Lead Strategic Planning: Oversee the development of annual and quarterly marketing plans, setting clear objectives, key performance indicators (KPIs), and budgets across all marketing channels.
- Optimize the Marketing Funnel: Design and optimize the end-to-end customer journey, identifying key opportunities for improvement in conversion rates and customer lifetime value across all acquisition and engagement efforts.
- Explore AI-Driven Marketing Innovation: Proactively research, evaluate, and recommend new AI-powered marketing technologies and platforms to enhance campaign performance, personalize customer experiences, and drive efficiency.
- Foster Cross-Functional Collaboration: Work closely with Product, Engineering, Design, Finance and Data Science teams to ensure alignment and integrated marketing efforts, providing strategic guidance to channel-specific marketing initiatives.
- Measure and Report on Performance: Establish robust tracking and reporting mechanisms to monitor the performance of marketing initiatives and provide strategic insights to channel leaders and senior leadership.
What we’re looking for:
- 8-10 years of progressive marketing leadership experience, with a strong focus on strategy development and execution, preferably within the fintech or financial services industry.
- Proven track record of developing and implementing successful marketing strategies that have driven significant growth and achieved business objectives, ideally with experience influencing channel-specific strategies.
- Deep understanding of digital marketing channels, including SEO/SEM, paid social, and CRM with the ability to provide strategic guidance for their optimization.
- Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations for both overall strategy and channel-level execution.
- Exceptional leadership, communication, and interpersonal skills with the ability to influence and collaborate effectively across all levels of the organization, including providing strategic counsel to channel owners.
- Demonstrated interest and understanding of AI-driven marketing technologies and platforms.
Gold Stars:
- A background in management consulting or internal consulting roles within a marketing organization.
- Passion for the fintech industry and a genuine interest in Stash’s mission.
- Experience in a high-growth startup environment.
#LI-REMOTE
Our Commitment to Diversity, Equity, and Inclusion
We proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it’s the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value, and to ensure Stashers of all backgrounds and experiences can be their authentic selves.
We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion™, and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.
If you require any reasonable accommodations to make your application process more accessible, please reach out to [email protected].
Helping You Invest in Yourself
- Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
- Complimentary subscription to Stash+ account
- Remote-first work policy – Live and work where you feel the most productive, whether that is in your home, in an office.
- Flexible PTO
- Annual learning and development reimbursement benefit
- Work-from-home equipment stipends; home internet subsidy
- Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
- Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health
External Recognition for Stash
- Benzinga’s 2023 Best Brokerage for Beginners and Best Robo-Advisor Awards
- Qorus-Accenture’s 2023 Banking Innovation Awards
- USA Today and Statista’s 2023 Top 500 Best Financial Advisory Firms
- Comparably’s Best Company Awards: Best Places to Work, Best Company Outlook, and Best Engineering Team for Diversity, Women, Culture, and more! (2023)
- Fintech Breakthrough Award: Best Personal Finance App (2023)
- BuiltIn’s Best Places to Work (2022, 2021, 2020, 2019)
- Forbes Fintech 50 (2021, 2020, 2019)
- Best Digital Bank, Finovate Awards (2020)
- Tearsheet Challenge Awards, Best Banking Card Product - Stock-Back® Card, 2020
- LendIt Fintech Innovator of the Year (2020, 2019)
Salary Range: $168,023 - $250,085
The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.
**No recruiters, please**
