Job description
Come for the mission. Stay for the experience.
Let’s keep things simple: we are an unbelievably talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us - even you!
Healthcare benefits are complex, underutilized and a mystery for most users. We’re removing that complexity. Now more than ever, employers are adding value to their employees’ benefits like telemedicine and mental health services. HealthJoy’s industry-changing tech platform consolidates those benefits into a simplified benefits experience, saving users time and money.
With over $100M in fundraising to date, and the successful closing of our recent Series D, HealthJoy has garnered workplace awards for Inc.’s Fastest Growing Startups and Built In Chicago’s Best Places to Work while growing globally to nearly 400 team members. We’re continuing down the path of high growth and high impact, and this role is a key member of the Marketing Team making that happen.
As a Senior Engagement Marketing Specialist, you’ll play a key role in driving awareness and adoption of HealthJoy’s products across our member audience. This role is highly cross-functional, requiring strong partnership with teams like Customer Success, Member Services, Product Marketing, and clinical. You’ll be instrumental in shaping how members interact with HealthJoy, leading strategic marketing campaigns, leveraging data to optimize performance, and ensuring consistent, compelling messaging across all channels. Your work will directly contribute to enhancing the member experience and expanding the reach of HealthJoy’s valuable services.
Your impact.
- Ability to Work Independently and Manage Multiple Projects: This role requires a self-starter who can take initiative, prioritize tasks effectively, and seamlessly juggle various campaigns and initiatives from conception to completion without constant oversight. Strong organizational and project management skills are critical for success in a fast-paced environment.
- Analyze Data. Centralize and analyze dashboards and results of our member channels. Identifying gaps in performance and reporting on where we need to improve our campaigns
- Performance Analysis & Improvement. You’ll centralize and analyze dashboards and results of our member channels, identifying gaps in performance and reporting on where we need to improve our campaigns.
- Multi-Channel Campaign Execution. You’ll support the execution of our member-facing marketing campaigns across all channels, including: email, SMS, push notifications, webinars, etc. to drive awareness and ongoing utilization of HealthJoy’s services.
- Brand Alignment & Optimization. Ensure all marketing materials and communications align with the organization’s brand guidelines. Monitor campaign results to identify optimizations with messaging
- Process Documentation & Efficiency. Responsible for documenting repeatable processes to enable the Engagement Marketing team executes efficiently
- Cross-Functional Messaging Consistency. Collaborate with stakeholders like Member Services, Clinical Coaches, and Product to ensure member-facing messaging is consistent across all channels
- Attribution Model Development. Co-own the creation of our first member marketing attribution model, helping to identify what channels are driving activation through ongoing engagement
- Campaign & Content Calendar Management. Develop and manage campaign and content calendars creating cross functional visibility into our teams efforts
- New Product Launch Support. Support the Product Marketing Managers and Member Marketing Lead with new product launches by executing and recommending areas of opportunity with member-facing product launch strategies
- Content & Collateral Creation. Co-own the responsibility for the development of member-facing content and collateral
- Member Success Story Promotion. Support the process of capturing member success stories and promoting them internally and externally
Your experience.
- Minimum of (5) years of experience in lifecycle marketing, membership marketing, or related field with a strong foundation of email marketing
- Demonstrated experience with marketing automation platforms (ie. Braze, Iterable, Salesforce Marketing Cloud, Customer.io)
- Proven track record in A/B testing, campaign optimization, and data driven decision making
- Experience working in the healthcare, technology, or healthtech industries preferred
- Experience working for a B2C and/or mobile app company is a plus
- People-oriented with the ability to quickly build strong working relationships
- Creative problem-solver and go-getter mentality
- Strong quantitative and analytical skills
- Thrives in a fast-paced environment; able to effectively manage multiple competing priorities and ambiguity
- Strong organizational and project management skills with attention to detail
Total Rewards
Job Level: 30
Salary: $95,000 - $115,000
The cash compensation above includes base salary only. Certain roles are eligible for additional cash incentives such as commission, annual bonus targets, overtime pay or other variable incentives.
HealthJoy maintains a comprehensive strategy to determine rewarding and competitive packages for individual compensation for new hires, internal promotions and internal job changes. This strategy is based on several factors unique to each individual, including: 1) the skills, experience and qualifications of the individual; 2) the responsibilities and demands of the role; 3) analysis of external market data; and 4) company budget and financial performance.
HealthJoy is a remote-first employer. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.
At HealthJoy, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each role and individual.
In addition to cash compensation, HealthJoy offers a rich “Total Rewards” package that includes:
- Medical, Dental and vision insurance packages
- HSA contribution match
- Stock options for eligible roles
- 401k match
- Paid parental leave
- Company sponsored Short Term and Long Term Disability coverage
- Flexible PTO
Commitment to Equal Pay
At HealthJoy, we are committed to creating a diverse and inclusive workplace where everyone has the opportunity to succeed and thrive.
We believe that everyone should be paid based on their qualifications, experience, and the work that they do, and not on their gender, race, or any other personal characteristic. Our compensation practices are essential to fostering a diverse and inclusive culture where we value the contributions of all our employees.
We conduct thorough annual reviews of employee pay and our pay practices to ensure we reward the right behaviors and are providing equal pay for equal work.
Additionally, we assess the external market and internal equity across like roles. As part of our regular review of pay practices, HealthJoy examines employee pay for potential disparities between persons of different genders, races and ethnicities that are not explainable by objective factors such as performance, experience level, credentials, or location, and are committed to correcting any issues and reviewing practices from unintended outcomes.
Commitment to Equal Opportunity
HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer.
All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.
Don’t meet every single requirement? We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. HealthJoy is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role and HealthJoy, we encourage you to apply. You may be just the right candidate for this or other roles.
