Job description
About Juniper Square
Our mission is to unlock the full potential of private markets. Privately owned assets like commercial real estate, private equity, and venture capital make up half of our financial ecosystem yet remain inaccessible to most people. We are digitizing these markets, and as a result, bringing efficiency, transparency, and access to one of the most productive corners of our financial ecosystem. If you care about making the world a better place by making markets work better through technology – all while contributing as a member of a values-driven organization – we want to hear from you.
Juniper Square offers employees a variety of ways to work, ranging from a fully remote experience to working full-time in one of our physical offices. We invest heavily in digital-first operations, allowing our teams to collaborate effectively across 27 U.S. states, 2 Canadian Provinces, India, Luxembourg, and England. We also have a physical offices in San Francisco, New York City, and Bangalore for employees who prefer to work in an office some or all of the time.
About your role
We’re seeking a Senior Enterprise Product Marketing Manager to help Juniper Square deepen its penetration in the enterprise segment of the private markets. This role is a critical strategic partner to Sales and Growth Marketing and will lead the development of our enterprise persona playbook, drive sales enablement efforts, and craft both vertical and persona-specific messaging and positioning that wins deals.
The ideal candidate is highly motivated by revenue impact, thrives on cross-functional collaboration, and loves working hand-in-hand with Sales to move opportunities forward. You must be passionate about understanding complex buying groups, shaping enterprise GTM strategies, and building differentiated messaging that speaks to each persona across the sales cycle.
This role will report to the Head of Product Marketing and will be spiritually aligned with our Head of Growth Marketing—both roles are deeply embedded in Sales strategy and operate as trusted partners in driving pipeline and revenue.
What you’ll do
Enterprise Persona Strategy
Develop and maintain Juniper Square’s enterprise persona playbook, detailing buyer and influencer roles, priorities, objections, and content needs at every stage of the enterprise sales journey.
Conduct deep voice-of-customer research via customer interviews, win/loss analysis, and Sales feedback to continuously refine and enrich understanding of personas and enterprise use cases for our technology and services.
Build cross-functional alignment around personas by regularly disseminating actionable insights to Growth Marketing, Sales, and Product teams.
Sales Enablement & Deal Support
Work directly with Sales leadership and top enterprise sellers to co-create collateral for each stage of the enterprise buying process (e.g., executive briefs, ROI narratives, competitive battlecards, stakeholder-specific decks).
Ensure Sales teams are armed with compelling, personalized messaging for each key persona (CFOs, COOs, Heads of Investor Relations, Tech stakeholders, etc.).
Act as the internal expert on deal dynamics, playing an active role in shaping messaging and positioning strategies for high-stakes opportunities.
Messaging & Positioning
Develop persona-specific positioning and messaging frameworks that clearly differentiate Juniper Square’s value proposition for each enterprise stakeholder.
Ensure all outbound marketing efforts (from Growth Marketing to Customer Marketing) are grounded in strong, persona-relevant messaging.
Regularly assess and evolve positioning based on market feedback, competitive shifts, and product innovation.
Cross-Functional Partnership
Collaborate closely with the Sr. Director of Growth Marketing to align on enterprise campaign strategy and provide persona inputs that drive message-market fit.
Partner with Product to translate complex capabilities into clear, resonant value propositions for enterprise buyers.
Support Customer Marketing in leveraging customer stories that validate messaging with real-world proof.
Qualifications
7+ years of experience in B2B product marketing or enterprise GTM strategy roles, ideally within SaaS or FinTech.
Deep understanding of complex enterprise sales cycles, with a strong bias toward supporting Sales and influencing deal outcomes.
Proven success developing persona-based messaging, positioning, and enablement materials that drive results.
Exceptional written and verbal communication skills—able to translate nuanced market insights into clear, compelling GTM artifacts.
Highly collaborative and low-ego operator who excels in cross-functional environments.
Experience in private markets (real estate, private equity, or alternative investments) is a strong plus.
Ability to thrive in a fast-paced, entrepreneurial environment with a focus on outcomes over activity.
Compensation
Compensation for this position includes a base salary, bonus] equity, and a variety of benefits. The U.S. base salary range for this role is $140,000 - $170,000. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Juniper Square is not accepting applications from candidates based in Washington, California or New York at this time.
Benefits include:
Health, dental, and vision care for you and your family
Life insurance
Mental wellness coverage
Fertility and growing family support
Flex Time Off in addition to company paid holidays
Paid family leave, medical leave, and bereavement leave policies
Retirement saving plans
Allowance to customize your work and technology setup at home
Annual professional development stipend
Your recruiter can provide additional details about compensation and benefits.
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