Job description
About Winona:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.
About the role:
Winona is seeking a Senior Growth Marketer who lives and breathes conversion experiences. This role is perfect for someone who understands that a winning funnel is more than just traffic—it’s about crafting a seamless, persuasive journey from ad to landing page to onboarding to purchase.
In this role, you’ll be responsible for planning, developing, and optimizing end-to-end growth funnels across paid and owned channels. This includes driving strategy, auditing and improving conversion copy, and leading cross-functional teams to build high-performing user experiences. You’ll be the connective tissue between creative, product, analytics, and engineering—ensuring every piece of the customer journey performs.
Seniority Level: Senior Level
Responsibilities:
You will own the full-funnel conversion experience and play a pivotal role in driving our customer acquisition and retention efforts. Your responsibilities will include:
Designing and Optimizing Funnels: Design, test, and iterate multi-step funnel experiences, from paid media through landing pages, onboarding flows, and initial purchase.
Leading Funnel Development: Partner with design, development, and product teams to bring funnel ideas to life, owning the brief, QA, launch, and comprehensive reporting of performance.
Elevating Conversion Copy: Review, audit, and elevate copy across landing pages, emails, and ad creative, ensuring all messaging is persuasive, clear, and highly conversion-oriented.
Analyzing Performance: Utilize tools like GA4, Mixpanel, and Looker to conduct in-depth analysis, identify friction points, and uncover significant opportunities across each stage of the customer journey.
Optimizing Creative and Messaging: Collaborate closely with paid media and lifecycle teams to ensure top-of-funnel messaging is perfectly aligned and consistent with mid- and bottom-funnel experiences.
Building Best Practices: Develop reusable frameworks, playbooks, and best practices for funnel design, copy audits, and overall conversion optimization.
Qualifications:
Must have at least 4 years of dedicated growth marketing experience or performance marketing, with a strong focus on full-funnel design and conversion strategy.
Deep understanding of full-funnel lifecycle marketing, including acquisition, onboarding, and purchase behavior.
Strong project leadership skills with a proven ability to take a funnel concept from idea through design, build, launch, and iteration.
Demonstrated ability to audit, write, and improve conversion copy.
Hands-on experience with various landing page builders (e.g., Webflow, Unbounce, Instapage, or custom development workflows).
Analytical rigor; comfort and proficiency with funnel metrics, cohort analysis, and A/B testing tools.
Strong communication and organizational skills; you’re able to articulate complex ideas clearly and manage multiple priorities effectively.
Ability to think critically and deeply about a problem and possess a strong desire to solve them.
Collaborative, self-directed, and highly executional.
Must be willing to work within U.S. time zones.
What’s in it for you?
As a full-time member of our team, you’ll enjoy:
Flexible hours, work wherever you choose.
Unlimited Paid Time off
Paid non-working holidays per country of residence.
Medical/ Dental/ Vision insurance (US-W2).
Referral bonuses.
Financial support for online courses.
Fun and casual work environment.
Employee engagement activities and virtual gatherings.
We are a diverse, global team! 🌍
Equal Employment Opportunity
Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.
