WillowTree Logo
We partner with brands to design, build, and deliver digital customer experience and AI-powered solutions.

About WillowTree

TELUS Digital, formerly WillowTree, partners with brands to create customer experiences across the customer journey. We design and build mobile applications and websites, run personalized and automated marketing campaigns, and integrate solutions with Generative AI and machine learning. Our clients include T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, FOX Sports, Synchrony Financial, Dominoโ€™s, and Manulife. We serve over 600 clients, from Fortune 500 companies to emerging brands.

Our services cover the entire customer journey, helping clients acquire, engage, and retain customers. These include:

  • CX Management
  • AI Transformation
  • Digital Solutions (design and full-stack engineering for apps, websites, and campaigns)
  • Trust & Safety (fraud prevention, content moderation, ID verification)

Our specialties include Mobile Strategy, Mobile Design, Cloud | API Integration, Emerging Platforms, Custom App Development, Web Development, Growth, Voice Technology, Software Engineering, Mobile Applications, Agile Software Development, Product Design, Design, iOS Development, Android Development, React Native, Data Science, Data Engineering, Adobe Experience Cloud, and Generative AI. We also have experience with specific technologies like Genesys and Adobe Experience Manager (AEM).

We also have a Google Cloud Platform consulting and services business, TELUS Digital Badal, which focuses on cloud modernization, security, data analytics, machine learning, and data governance.

We’ve expanded our capabilities through acquisitions:

  • Gerent (Salesforce consultancy, 2025)
  • WillowTree (digital product provider, 2023)
  • Playment (AI Data Solutions, 2021)
  • Lionbridge AI (data annotation, 2020)
  • Competence Call Center (digital CX and content moderation, 2020)

We went public in 2021. We have delivered $78 million in benefits from generative AI solutions since 2022.

Mission & Values

Our work is guided by “Humanity-in-the-Loop” principles for purposeful innovation as we craft experiences. Our “we give where we live” philosophy is central to our caring culture.

We are purpose-driven, practical, and outcomes-obsessed, and committed to putting employees and customers first.

Team & Culture

We have between 1,001 and 5,000 employees. Our culture is a competitive advantage, driving our innovative approach to delivering end-to-end customer experience solutions. We emphasize spirited teamwork, agile thinking, and a customer-first approach. We support a growth-minded, diverse, and inclusive workplace and value continuous improvement. We operate with lean, global teams and offer hybrid in-office flexibility across several U.S. locations, with opportunities for international exposure. Our operational team leaders are Six Sigma trained.

Benefits & Perks

We offer healthcare benefits such as Medical, Vision, and Dental, with an option for 100% coverage of individual employee medical premiums. Other benefits include:

  • Life & Disability Insurance
  • 401K matching or Retirement Savings Matching
  • Flexible Paid Time Off (PTO)
  • Paid company holidays
  • Parental Leave
  • Employee Assistance Program (EAP)
  • Employee Share Purchase Plan
  • Sales Incentive Plan or Annual Performance Bonus (for specific roles)
  • Monthly vouchers for meals, cultural activities, education, health, and transportation
  • Child care assistance

Interns receive a paid internship, one-on-one mentoring, in-office snacks, and social outings.

Frequently Asked Questions

What products or services does the company offer?

TELUS Digital offers services across the customer journey, including designing and building mobile apps and websites, personalized and automated marketing campaigns, CX Management, AI Transformation, Digital Solutions (design and full-stack engineering), and Trust & Safety (fraud prevention, content moderation, ID verification). They also provide Google Cloud Platform consulting and services through TELUS Digital Badal.

What are the employee benefits?

Employee benefits include healthcare (Medical, Vision, Dental, with an option for 100% individual medical premium coverage), Life & Disability Insurance, 401K matching, flexible paid time off, paid company holidays, Parental Leave, and an Employee Assistance Program (EAP). Additional benefits may include Sales Incentive Plans, monthly vouchers for meals/culture/education/health/mobility, child care assistance, and an Employee Share Purchase Plan. Internships are paid and include mentoring and social events.

What is the company's work culture like?

TELUS Digital’s culture emphasizes spirited teamwork, agile thinking, and putting customers first. It is described as caring, growth-minded, and supportive of diversity and inclusion. The company fosters continuous improvement within its lean, global teams and offers hybrid work flexibility.

What is the company's approach to AI?

TELUS Digital integrates Generative AI and machine learning into its solutions to orchestrate customer experiences, accelerate revenue growth, and improve operational efficiency. Their approach to AI is guided by “Humanity-in-the-Loop” principles for purposeful and responsible innovation, focusing on delivering enterprise AI with demonstrable ROI, such as $78 million in combined benefits from generative AI solutions since 2022.

When was WillowTree founded?

WillowTree was founded in 2007.

What industries and sectors does WillowTree specialize in?

WillowTree is active in the Mobile Strategy, Mobile Design, Cloud | Api Integration, Emerging Platforms, Custom App Development, Web Development, Growth, Voice Technology, Software Engineering, Mobile Applications, Agile Software Development, Product Design, Design, Ios Development, Android Development, React Native, Data Science, Data Engineering, Adobe Experience Cloud, and Generative Ai markets.

How many people work at WillowTree?

WillowTree has 1001-5000 employees.

Where does WillowTree hire?

WillowTree hires in ๐Ÿ‡ง๐Ÿ‡ท Brazil, ๐Ÿ‡จ๐Ÿ‡ฆ Canada, ๐Ÿ‡ฎ๐Ÿ‡ณ India, and ๐Ÿ‡บ๐Ÿ‡ธ United States.

Is WillowTree hiring?

WillowTree is not actively hiring at the moment. Check back later for new opportunities.

Does WillowTree hire for remote and work from home roles?

Yes, WillowTree is a remote-first company.

What is WillowTree's website?

WillowTree's website is www.telusdigital.com .

Where to find WillowTree on social media?

You can find WillowTree on X (Twitter) , Facebook , and LinkedIn .

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